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In this bold episode, I deliver a powerful warning that every planner, forecaster, and supply chain professional needs to hear. This isn’t anti-AI. But there are things we are doing wrong and the ugly side of AI misuse every day. We’ve glamorized LLMs, prompt engineering, and automated insights, yet many are unknowingly trading clarity for convenience, and intelligence for illusion. What you think is making you faster and sound smarter is exposing you and maybe making things worse.

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To sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org

Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're feeling the pressure of COGS increases or just trying to keep your forecasts sane in a noisy world, this episode is for you.

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To sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org

No fluff. Just real talk from the field, made simple.

Whether you're new to the world of planning or a seasoned pro looking for a refresher, this episode breaks down the fundamentals of demand planning in a way that’s practical, approachable, and actually useful. I cover the essentials who owns the forecast, what makes a good one, which KPIs matter most, and how to choose the right methods. This is your crash course and survival guide, designed to give you the clarity and confidence to plan better today.

Support the show

To sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org