How to Turn Your Sales Function Into a Margin Generator
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How to Turn Your Sales Function Into a Margin Generator
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Bryan Gray, founder and CEO of Revenue Path Group, joins Eric Housh to talk about why deals stall even when pipelines look healthy. Most sellers are entering the buying journey too late and at the wrong level, chasing pain points that prospects will never actually act on.
The conversation covers Bryan's Three Deadly Cs, the difference between a pain point and a priority, and how to get in front of the right buyers before they've already made up their minds. Bryan also shares why he believes the sales function should be focused on creating margin, not just closing revenue.
For the full episode video, show notes, and related resources, visit: https://loom.ly/AKKcio4
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