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If the money conversation makes your stomach drop, this one's for you. After 25 years as a designer, I'm sharing exactly how I price my work — not by the hour, but by the value it creates — and the brave questions to ask before you ever say a number.

Here's what we get into:

• Why you're not bad at money — you're just scared of the conversation
• The phone call that told me I was "hurting the industry" by charging too little
• Why having a baby made me switch from hourly to project-based pricing
• What value-based pricing actually means, and how to explain your worth
• Chris Do's "price the client, not the job" — the exact questions to ask every time
• My real steps: your private floor, one project price, three options, deposits in stages
• Why you should never drop your price (cut the scope instead)
• Design days — the fun, slightly glamorous way to charge
• The one thing nobody teaches us at design school: communication

Prefer to read it? The full written version — every step, laid out — is in the show notes on my site:

Shownotes and all the tools are here.

If it helped, leave a review and subscribe. It's how another designer finds this and feels a little less alone in it.

Want the tools? I'm building the Studio Desk and the Beyond Design membership to take the guesswork out of pricing for good. Get on the waitlist: https://kunshuis.com/membership

I'm Nelett — designer of 25 years, here to show you that freelancing and design isn't difficult. It's small things, done right, consistently.

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If this episode spoke to you, here are a few ways to keep the conversation going:

Website & Resources → kunshuis.com
Shop creative tools → The Kunshuis Collective
Show notes & blogs → kunshuis.com/blog

Free support for creatives:

• 21-Day Creative Reset Challenge
• Download: Asking Better Questions (Client Guide)
  
  

🖤 My favourite tools for life + business:

• The Playbook Planner
  — your creative sidekick for focus + flow
• The Playbook Desk
  — a Notion-powered space to run your freelance business with ease

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Because design is only 20%… the rest is life.
Thanks for being here, friend. You’re not alone in this journey—let’s design it together.