Cover of How to Disappoint Customers the Right Way

How to Disappoint Customers the Right Way

How to Disappoint Customers the Right Way

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A homeowner walks you into the living room, points at a brown blotch next to the recliner and asks, “Can you get that out?”

You ask how long it’s been there.

She thinks for a second. “The Super Bowl party. The year the bean dip went airborne.”

You ask, “Which Super Bowl? She shrugs. “The one with the halftime show.”

That stain has been in this house longer than her old Buick. At this point it should be paying rent, and you’re about to tell her it may not be moving out.

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