How to Attract a More Diverse Clientele
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How to Attract a More Diverse Clientele
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Summary
Aisha Shaibu-Lenoir from Moonlight Experiences, a platform dedicated to the celebration of queer culture, joins the TransMission PR podcast to chat about how travel companies can broaden their appeal to attract a more diverse clientele.
Aisha’s Five Top tips:
- Do your research and act with intention
- Bring in the experts to bridge any knowledge gaps
- Be authentic in your inclusivity
- Be inclusive in your language and in your brand imagery
- Bring the whole team along with you on your journey to inclusivity
Moonlight experiences - https://www.moonlightexperiences.com
Follow Aisha on Instagram
Connect with Aisha on LinkedIn
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