If you've ever said…
"Why is it so hard to find good people?"
This episode is for you.

In this powerful conversation, Elizabeth sits down with Matt and Jen Martinelli, co-founders of Beautista, to unpack what's really works when hiring in the beauty industry, what needs to change and why wellness is a crucial part of this process.

Because here's the truth:
It's not that great talent doesn't exist…
It's that most businesses don't have a strategy to attract them.

From reactive hiring and broken job boards to lack of trust and visibility, this episode dives deep into why salon and spa owners are struggling to find aligned team members and what it actually takes to build a team that lasts.

• Why most salon owners are hiring from desperation (and how it's hurting your business)
• The biggest mistakes in traditional hiring (job boards, resumes, long forms)
• Why your career page matters as much as your client marketing
• How to attract aligned, values-based team members, not just "available" ones
• The power of video + storytelling in building trust with future hires
• Why "qualified leads" matter in hiring just like they do in client acquisition
• How to create a consistent hiring funnel instead of starting from scratch every time
• Why wellness is such a crucial part of making it all work.

This episode isn't just about hiring…
It's about leadership.

Because the way you recruit your team determines:
✨ Your culture
✨ Your retention
✨ Your revenue
✨ Your long-term growth

And if we want careers that last in this industry, we have to build environments that support the human behind the talent.

Know a salon or spa owner who's struggling to find (or keep) great staff?

Send them this episode 💛
This conversation could completely shift how they build their team—and their future.

Jen and Matt Martinelli are the husband-and-wife co-founders of Beautista - a platform and movement built to disrupt the world of beauty industry recruitment. With over two decades of combined experience in beauty (including time spent working with some of the industry's biggest software companies), they've made it their mission to empower beauty professionals to take control of their careers, build real financial freedom, and find their tribe.

Through the Beautista Connect app, they're creating a digital home where stylists, artists, educators, and beauty businesses can showcase their portfolios, connect with brand partnerships, level up through certifications, and tap into a community that actually gets it.

Beautista Website: https://beautista.com/

Follow Beautista on Instagram, Facebook & Youtube.

Listen to the Beautista Podcast: "Making It: The Path to Beauty Industry Greatness" on Spotify, Apple Podcasts, Youtube or your favorite podcast app.