How to Actually Make Money on YouTube When You’re Starting From 0
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How to Actually Make Money on YouTube When You’re Starting From 0
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Founders and marketers think they need 100K views to get anything out of YouTube. Nastia Dębowska spent six years inside YouTube HQ in London, working with some of the biggest creators on the platform, and she says that’s exactly the wrong thing to chase.
Then she built a channel from zero for her mum, who runs a real business from it now. On this episode she makes the case that views are not the thing that turns a channel into customers, and walks through what is.
We get into why YouTube is not a search engine, what the algorithm is actually looking for, the first video a founder should post when nobody knows them yet, and how a small channel ends up bringing in clients without a sales funnel.
She also built a free content plan for anyone starting out: the video types that work, with examples and why. The link is in the episode notes.
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