How do you predict how many visitors will travel for the FIFA World Cup?
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How do you predict how many visitors will travel for the FIFA World Cup?
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Over a million international visitors were expected to come to the U.S. during the 2026 FIFA World Cup. But how did forecasters come up with that number almost a year ago? Teo tells Clare about the surprisingly straightforward math and how businesses use that information to (try to) prepare enough beer when the Scots come to town.
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Sources in this episode:
- Interview: Aran Ryan, Tourism Economics, 2026
- Interview: John David, Sports Events and Tourism Association, 2026
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