Arguments rarely start with a raised voice. They start with a small move. A question that doesn't get answered. A point that gets taken somewhere it was never meant to go. The same thing said again and again as if repetition will make it land. In this episode of How Words Work, Jack Fox uses a political interview clip to show exactly what those moves look like in a real conversation, and gives you the tools to recognise them, call them out, and make sure you're not using them yourself. How Words Work is a weekly podcast with Jack Fox.

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Jack Fox has spent years studying how criminals and people under pressure use language. He teaches these lessons every week. And he gets them wrong too. In this episode of How Words Work, Jack Fox shares four honest stories of trying to apply the tips from recent episodes in real conversations. What he attempted, what actually happened, and what he took from each one. Because the gap between knowing something and doing it is where most of the learning actually happens. How Words Work is a weekly podcast with Jack Fox.

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Jack Fox has spent years studying the words of thousands of criminals and people under pressure. Donald Miller has spent years studying the words of the most effective marketing messages in the world. They have never worked together. They have arrived at exactly the same conclusion. Simple, clear and repeatable beats clever, detailed and comprehensive every time. In this episode of How Words Work, Jack Fox walks through where his research and Donald Miller's research meet, and then asks one question that most people have never thought about. Do you have clear, simple, repeatable words for yourself? Not your business. You. What you do. Who you are. What you are looking for. Because the people who are remembered are the ones whose words are easy enough to repeat. And being remembered is the first step to being trusted. How Words Work is a weekly podcast with Jack Fox.

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