How One OD Built a $1.5M Practice Without Selling Glasses or Contacts
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How One OD Built a $1.5M Practice Without Selling Glasses or Contacts
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What if an optometrist working four days a week, with no associate doctors, could generate nearly $1.5 million in annual collections from a practice that sells no glasses or contact lenses?
That alone makes this practice unusual. But the more interesting question is how?
In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. Kerry Reeves, Owner of Advanced Eye Care, to unpack the systems, patient psychology, and follow-through processes behind a remarkably different practice model.
At his primary location, Dr. Reeves sees patients four days a week, has no associate OD, and generated approximately $1.49 million in collections last year, with no revenue from glasses or contact lens sales and only a relatively small product component from dry eye and skincare.
His explanation for how the practice works is surprisingly simple: systems.