How I'd Test a Community Idea Before Building a Membership
Unable to add items
Add to basket failed.
Add to wishlist failed.
Failed to remove from Wish List.
Adding to library failed
Unable to follow podcast
Unable to unfollow podcast
How I'd Test a Community Idea Before Building a Membership
-
Narrated by:
-
By:
If I wanted to validate a new community idea, I wouldn't start with a membership. I'd start with a challenge, a sprint, or a beta cohort. In this episode, I'm breaking down why a time-bound experience is the smartest way to test whether people actually want to come together around your topic before you make the long-term promise a membership requires. I share a real client story: she's halfway through an eight week program and we've already decided to pivot it into a membership, complete with a founding member offer for her program participants. I also get into why "community for entrepreneurial moms" isn't specific enough anymore, what validation actually tells you about community design, and how to think about a 30 day experience even if your end goal is a full membership. If you're sitting on a community idea and don't know if it will work, this one's for you.
Interested in working with my team? Book a discovery call here
Let's be friends:
- Connect with Becky on Instagram or LinkedIn
- Read the newsletter at beckypierson.com
- Learn more about Affinity Collective
