How Cuts Hit $60M, Nearly Went Bankrupt & Came Back Stronger
Unable to add items
Add to basket failed.
Add to wishlist failed.
Failed to remove from Wish List.
Adding to library failed
Unable to follow podcast
Unable to unfollow podcast
How Cuts Hit $60M, Nearly Went Bankrupt & Came Back Stronger
-
Narrated by:
-
By:
Why lower AOV and a disciplined P&L saved this brand from the brink.
Steven Borrelli (Founder & CEO, Cuts), Mike Beckham (CEO, Simple Modern), and Matt Bertulli (Founder, Pela Case & Lomi) unpack how Cuts reached $60M without outside money, then nearly went under when tariffs hit 145%. Steven walks through the layoffs, the first raise, and the comeback that followed.
Selling 50K joggers sight unseen gave Cuts confidence it hadn’t earned. Steven explains how a lower AOV cut customer acquisition costs by 65%. Now Cuts is betting on elevated menswear priced below luxury labels, where winning products draw copycats.
Powered By
AppLovin
https://9ops.co/applovin
https://9ops.co/applovin-paid-growth
Alia
https://9ops.co/alia
Walmart
https://9ops.co/walmart
AfterShip
https://9ops.co/AfterShip
