How Coke Pizza Hut And Gap Are Using Nostalgia
Unable to add items
Add to basket failed.
Add to wishlist failed.
Failed to remove from Wish List.
Adding to library failed
Unable to follow podcast
Unable to unfollow podcast
How Coke Pizza Hut And Gap Are Using Nostalgia
-
Narrated by:
-
By:
3 of the biggest brands in the world made the same move this month. Coke amplified their most iconic assets instead of changing them. Pizza Hut brought back the 1974 roof logo and started reopening retro restaurants. Gap set a Hailey Bieber campaign to a Cranberries song from 1996. Different categories, different audiences, same instinct – go back to what people already know. In this episode I break down why this isn't a creative trend, it's a behavioural response to instability.
Send us Fan Mail
Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd
Free Brand Gap Finder: Not sure where your brand is falling short? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.
