House Music With Annie Reid

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House Music With Annie Reid

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What happens when you give a big idea the space to be spoken out loud? In this episode of The Emma Lovell Show, I’m joined by my brilliant client, friend and colleague Annie Reid, an author, design journalist, copywriter and founder of Atrium Media and House Music. Annie has written and collaborated on 12 published books, with a career spanning architecture, interiors, property, sustainability and business. We talk about her creative career, the evolution of Atrium Media, and how conversations on our retreat in India helped Annie find the confidence to bring an ambitious idea she’d been carrying to life. That idea is House Music, an immersive sound and design experience planned for Melbourne in July 2027, where multidisciplinary artists will transform the rooms of the historic Labassa Mansion through sound, objects and visual elements. Annie shares the vision for House Music, where the idea came from, where it could go next, and what happened when she finally started saying it out loud. A beautiful conversation about creativity, courage and asking yourself: What if it works?

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