Épisodes

  • Service Businesses Are Missing $50K During Black Friday Season (55-Day Strategy)
    Sep 16 2025

    Why 90% of Service Businesses Miss Their Biggest Revenue Opportunity

    Full article: https://hillmediagroup.com/the-service-business-owners-guide-to-winning-the-holiday-season-10-strategies-to-cut-through-the-noise/

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    17 min
  • The AI Search Revolution: How Local Businesses Can Dominate AI-Driven Discovery
    Jul 22 2025

    AI search is revolutionizing how customers find local businesses. Google's AI Mode and ChatGPT's browser search are changing the game, but most businesses aren't prepared.

    In this video, I'll show you:
    ✅ How Google's AI Overviews and AI Mode actually work
    ✅ Why most local businesses are becoming invisible in AI search
    ✅ 5 concrete steps to dominate AI-driven customer discovery
    ✅ Real examples of what AI assistants see (or don't see) about your business

    The businesses that adapt now will gain a massive advantage over competitors still optimizing for yesterday's search. Don't wait until it's too late.

    Read the article: https://hillmediagroup.com/the-ai-search-revolution-how-local-businesses-can-dominate-ai-driven-discovery/

    🔗 Ready for a personalized AI search strategy?
    Schedule your free 15-minute Growth Strategy Session: https://hillmediagroup.com/digital-growth-strategy-session/

    📧 Get weekly marketing insights:
    Subscribe to Marketing Mindset Monday: https://hmg.is/mmm

    About Hill Media Group: We help small businesses transform their online presence into valuable business assets through education-first digital marketing strategies that deliver measurable growth.
    #LocalSEO #AISearch #SmallBusiness #DigitalMarketing

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    11 min
  • 5 Communication Failures That Cost Nonprofits Donors and Volunteers (And How to Fix Them)
    Jul 2 2025

    Most nonprofits accidentally push away their best supporters through five critical communication mistakes that are completely fixable with the right systems. Today I'll show you exactly what these failures are and give you practical solutions you can implement this week to keep donors and volunteers engaged year-round.

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    14 min
  • 5 Ways Local Service Businesses Can Use AI to Win More Customers (And Keep Them Coming Back)
    Jun 30 2025

    Learn how local service businesses are leveraging affordable AI tools to provide 24/7 customer service, predict customer needs, and automate marketing while you focus on delivering exceptional service.

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    16 min
  • SMX Advanced 2025 Recap: What Small Businesses Need to Know About the Future of SEO
    Jun 21 2025

    SMX Advanced 2025 marked the first in-person SMX conference since early 2020, and it was worth the wait. Held in Boston, the event brought together some of the sharpest minds in search marketing to discuss how AI, structured data, and user-centric strategies are shaping the next generation of SEO.

    For small businesses navigating the evolving digital landscape, this article breaks down the most valuable insights from each session I attended. Whether you're trying to improve local visibility, prepare for AI-powered search engines, or future-proof your content strategy, these takeaways are designed to be both educational and actionable.

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    18 min
  • 3 Website Changes That Actually Drive More Customers
    Jun 16 2025

    The 3 most impactful website improvements that small business owners can implement to increase customer conversions, improve search rankings, and build trust with potential clients.

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    5 min
  • Tourism SEO: How to Rank #1 When Customers Search From 1,000 Miles Away
    May 29 2025

    Are you struggling to get your tourism business found by travelers planning trips to your area?
    Learn the exact SEO strategy to rank higher when customers search from other states or countries.
    ✅ The 4-stage tourism customer journey
    ✅ Long-tail keyword strategies that work
    ✅ Content creation for local authority
    ✅ Mobile-first technical SEO essentials
    Perfect for tour operators, lodging, restaurants & activity providers targeting non-local customers.

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    13 min
  • 5 Powerful Ways Small Businesses Can Stand Out on Social Media in 2025
    May 22 2025

    Discover 5 effective strategies for small businesses to stand out on social media in 2025. Learn how to leverage short-form video, user-generated content, platform optimization, behind-the-scenes content, and community building to grow your online presence.

    Marketing Mindset Monday Newsletter: https://hillmediagroup.com/marketing-mindset-monday/

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    8 min