Have we reached peak travel?
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Have we reached peak travel?
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2026 has been one of the most unpredictable years of bookings in travel. Peaks generally underperformed and we still don’t know how good the lates market was. Despite booking patterns changing, total travel revenue figures look to comparable with previous years. And when the economy shows few signs of growth, we have to ask, where will the next level of bookings come from? Are we at peak travel? And if so, what are the consequences for the sector overall, and the various sectors within travel.
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