Real Work Ready
The professional readiness program built for the first years of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does.
Learn more: https://www.realworkready.com

Everyone tells you to chase the dream job. Nobody tells you what to do when you don’t get it, or when you land a role that looks perfect and slowly wears you down. And now AI sits between you and the hiring manager, which makes getting the right job harder than ever.

Kim Steiner is a VP at Fource Recruiting, a women-founded recruiting firm, after 20 years in media and ad tech sales. She has built teams, worked side by side with hiring decision makers, and pivoted into a new industry mid-career. She knows what employers want because finding it is now her job.

In this episode:

• How missing out on an ad agency job led to a 20-year career across CBS, Condé Nast, Hearst, Time Inc., and ad tech
• What happened when Kim took a senior role that clashed with her values, and how she walked away from the “gilded cage”
• Why AI screening has made employers more risk-averse, and what clients look for now across every interview round
• The advice Kim gives her own daughter about trusting your gut and believing you belong in the room
• How to tell your story beyond your resume without burying the lead

Real Work Ready
Kim’s best career moves came from trusting her gut and knowing how to tell her story. Real Work Ready teaches early professionals those behaviors before the stakes get high.
Get started: https://www.realworkready.com
For people managers, HR leaders, and L&D teams: https://realworkready.com/masterclass

Connect with Kim:
Website: https://www.fourcerecruiting.com
Career positioning and profile feedback: https://www.fourcerecruiting.com
LinkedIn: https://www.linkedin.com/in/kim-steiner-85a463
Instagram: https://www.instagram.com/kimstein05

Connect with Laura:
LinkedIn: https://www.linkedin.com/in/lauramassetti
Instagram: https://www.instagram.com/realworkreadyhq
Website: https://www.realworkready.com

Hard Earned with Laura Massetti is a Real Work Ready podcast. Leaders who built something, for the people building toward it.

Laura Massetti
Founder of Real Work Ready™

www.realworkready.com

Real Work Ready
The professional readiness program built for the first years of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does.
Learn more: www.realworkready.com

Nobody tells you that great work is only half the job. The other half is people. The manager who second-guesses you, the peer who agrees in the meeting and undercuts you after, the colleague who always seems to be playing an angle.

Amy Gallo is an author and Harvard Business Review contributing editor who has spent her career studying how people behave at work. Her book Getting Along: How to Work with Anyone (Even Difficult People) gives a practical framework for the relationships that drain us most. In this conversation, she and Laura dig into why conflict feels so personal and what you can do about it.

In this episode:

• Why early-career professionals struggle when feedback, expectations, and power dynamics are unfamiliar
• How your brain turns small moments of tension into negative stories about other people
• The common difficult behaviors at work, from the insecure manager to the passive-aggressive peer to the political operator
• How to respond with agency and set boundaries when a relationship cannot be fixed
• Why every conversation is a negotiation between different needs, values, and styles

Real Work Ready
Real Work Ready teaches early professionals how to communicate, handle feedback, and navigate the people side of work before it becomes a problem. The behaviors are learnable, and the earlier you start, the better.
Get started: www.realworkready.com
For people managers, HR leaders, and L&D teams: realworkready.com/masterclass

Connect with Amy Gallo:
Website: https://www.amyegallo.com | Book: Andare d'accordo: https://www.amazon.it/-/en/Amy-Gallo/dp/8836203418/ | Newsletter: https://www.amyegallo.com/newsletter | LinkedIn: https://www.linkedin.com/in/amyegallo | Instagram: https://www.instagram.com/amyegallo

Connect with Laura Massetti:
Website: https://www.realworkready.com | LinkedIn: https://www.linkedin.com/in/lauramassetti | Instagram: https://www.instagram.com/realworkreadyhq

Hard Earned with Laura Massetti is a Real Work Ready podcast. Leaders who built something, for the people building toward it.

Laura Massetti
Founder of Real Work Ready™

www.realworkready.com

Real Work Ready

The professional readiness program built for the first years of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does.

Learn more: www.realworkready.com

Most leaders who are good at sales built that success on instinct. Nobody ever made them write it down. Nobody made them build a system around it. And that works great until the day they try to hand it off, hire a team, or scale beyond themselves. Then everything breaks.

Aleasha Bahr is the founder of the Black Sheep Sales Method and the host of two podcasts: Sales is NOT a Dirty Word and Black Sheep Network. She has spent her career helping leaders turn intuitive sales success into something that does not depend on them being in the room. Formerly based in Denver, now building her business from Spain.

In this episode:

• Why 50 to 70 percent of lost deals are actually winnable and what is happening in those conversations that kills them
• What breaks down the moment a leader who sells well tries to hand it off or scale it to a team
• Why hiring a VP of Sales before you have a documented system is one of the most expensive mistakes a business can make
• What the Black Sheep Sales Method does differently and what a leader can start building this week

Real Work Ready

Real Work Ready gives early professionals the foundation to grow into the kind of leader who has this conversation. The behaviors are learnable before you need them.

Get started: www.realworkready.com

Connect with Aleasha:

Website: aleashabahr.com

Book a Sales Call Audit: calendly.com/aleasha/sales-level-up

Assessment: https://assessment.aleashabahr.com/

Podcast: Sales is NOT a Dirty Word

Podcast: Black Sheep Network

Instagram: @aleashabahr

LinkedIn: linkedin.com/in/aleashabahr

Connect with Laura:

LinkedIn: linkedin.com/in/lauramassetti

Instagram: @realworkreadyhq

Website: realworkready.com

Hard Earned with Laura Massetti is a Real Work Ready podcast. Leaders who built something, for the people building toward it.

Laura Massetti
Founder of Real Work Ready™

www.realworkready.com