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Get Keen

Get Keen

By: Daniel Lee
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Summary
Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!Copyright 2026 Daniel Lee Career Success Economics Leadership Management & Leadership
Episodes
  • #135 - Is Real Estate Really That Bad Right Now?
    4 Nov 2026

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    In this new episode, Dan breaks down what's really happening in the real estate market and why tough conditions aren't the disaster many agents are making them out to be.

    ◼️ Why some agents struggle in a slower market while others continue to thrive

    ◼️ How inflation, commissions and income compare to the average Australian worker

    ◼️ The habits and skills that separate top-performing agents from the rest

    ◼️ Why market downturns create opportunities for agents willing to do the work

    ◼️ How to stay positive, motivated and profitable when sales volumes are lower

    Timestamps:

    00:00:00 - Introduction

    00:01:56 - Leadership and Delegation

    00:04:22 - Why a Great Executive Assistant Matters

    00:08:00 - Building an Elite Support Team

    00:11:38 - Hiring a Sales Associate vs an EA

    00:15:44 - Why Build a Large Real Estate Team

    00:17:19 - Managing Team Growth and Culture

    00:21:18 - Supporting Team Members Effectively

    00:22:02 - Hiring for Cultural Fit

    00:23:19 - What Makes a Great Candidate

    00:24:34 - Hiring Advice and Team Scaling

    00:25:36 - Red Flags in Sales Associates

    00:27:13 - Handling Performance Issues

    00:30:10 - Lessons Learned Growing a Team

    Follow Daniel Lee:

    https://www.instagram.com/dan_lee_plum

    https://www.linkedin.com/in/daniel-lee-plum/

    https://www.facebook.com/danleeproperty

    https://www.tiktok.com/@dan_lee_plum

    https://x.com/Dan_lee_plum

    Show more Show less
    33 min
  • #134 - The Sellers Strategy That Makes Millions in a Falling Market
    28 Oct 2026

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    In this new episode, Dan sits down with Lewis Jones, the founder of one of Brisbane's highest-performing real estate teams, to unpack what it really takes to build, lead, and scale a successful team in today's market.

    You’ll hear:

    ◼️ When it's time to make your first hire

    ◼️ Whether an EA or sales associate should come first

    ◼️ The biggest mistakes agents make when building a team

    ◼️ How to find, develop, and retain great people

    ◼️ The leadership skills required to grow beyond being a solo agent

    Timestamps:

    00:00:00 - Introduction

    00:01:56 - Leadership and Delegation

    00:04:22 - Why a Great Executive Assistant Matters

    00:08:00 - Building an Elite Support Team

    00:11:38 - Hiring a Sales Associate vs an EA

    00:15:44 - Why Build a Large Real Estate Team

    00:17:19 - Managing Team Growth and Culture

    00:21:18 - Supporting Team Members Effectively

    00:22:02 - Hiring for Cultural Fit

    00:23:19 - What Makes a Great Candidate

    00:24:34 - Hiring Advice and Team Scaling

    00:25:36 - Red Flags in Sales Associates

    00:27:13 - Handling Performance Issues

    00:30:10 - Lessons Learned Growing a Team

    00:33:33 - Final Thoughts and Closing Remarks

    00:34:02 - Outro

    Follow Daniel Lee:

    https://www.instagram.com/dan_lee_plum

    https://www.linkedin.com/in/daniel-lee-plum/

    https://www.facebook.com/danleeproperty

    https://www.tiktok.com/@dan_lee_plum

    https://x.com/Dan_lee_plum

    Follow Lewis Jones:

    https://www.instagram.com/lewisjones.rea/

    https://www.facebook.com/LewisJonesPlum/

    Get in touch: https://www.plum-property.com.au/lewis-jones/

    Show more Show less
    35 min
  • #133 - The Sellers Strategy That Makes Millions in a Falling Market
    21 Oct 2026

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    In this new episode, Dan breaks down what agents need to do to succeed in a changing market and why the skills that got you through the boom won't be enough anymore.

    ◼️ Why today's market is creating opportunities for skilled agents

    ◼️ The conversations many agents are avoiding right now

    ◼️ How buyer and seller behaviour has changed

    ◼️ The mindset required to win market share in tougher conditions

    ◼️ What agents should focus on over the next few years

    Timestamps:

    00:00:00 - Introduction

    00:03:00 - Importance of Buyer Feedback

    00:05:08 - Effective Seller Communication

    00:07:07 - Pricing Strategies

    00:09:00 - Market Duration Predictions

    00:11:00 - Adapting to Market Cycles

    00:13:07 - Negotiation Skills

    00:16:07 - Handling Low Offers

    00:18:04 - Price Reduction Framework

    00:20:00 - Strategy Sessions

    00:22:08 - Timing Price Adjustments

    00:24:46 - Setting the Scene for Price Changes

    00:26:10 - Presenting a Plan of Action

    00:28:08 - Price Brackets and Buyer Pools

    00:30:03 - Face-to-Face Meetings

    00:32:10 - Market Share and Sales Volume

    00:34:45 - Overcoming Seller Excuses

    00:37:06 - Effective Price Reduction Scripts

    00:39:33 - Weekly Reporting and Updates

    00:41:09 - Final Thoughts and Encouragement

    Follow Daniel Lee:

    https://www.instagram.com/dan_lee_plum

    https://www.linkedin.com/in/daniel-lee-plum/

    https://www.facebook.com/danleeproperty

    https://www.tiktok.com/@dan_lee_plum

    https://x.com/Dan_lee_plum

    Show more Show less
    43 min
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