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Geronimo Unfiltered

Geronimo Unfiltered

By: Geronimo Unfiltered
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Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.Geronimo Unfiltered 2023 Economics Hygiene & Healthy Living Leadership Management & Leadership
Episodes
  • Why Some Fitness Studios Grow 14x Faster Than the Industry

    Why Some Fitness Studios Grow 14x Faster Than the Industry
    13 Oct 2026
    👉🏼 Everyone's telling you the market's flat, and your numbers are starting to agree with them. If your studio isn't growing anywhere near 20 percent (our Academy average) and you can't work out why, my team will help you find what's holding you back: Book a Strategy Call. Everyone keeps telling you no one's growing right now. The head of one of the big Pilates networks told me it's as bad as 2021. It's not. The Australian fitness industry is growing at 1.4 percent. In the same market, with the same petrol prices and the same $9 smoothies, our studios in the Academy are growing at 20 percent. That's 14 times faster than the industry, and it's not an accident. When we dug into the data, we found a group of studios growing 18 times faster than the middle of the Academy. Same content, same access as everyone else. They weren't luckier and they weren't spending more on ads. They did four things differently, and one of them is about the room you're sitting in right now. Today Ryan and I are breaking down exactly what those studios do, so you can stop believing the market is the reason you're stuck. In this episode you'll learn: Why waiting for motivation keeps you stuck (and what our fastest-growing studios do first) How the group chat you vent in is costing you money, and the real room that fixes it The fighter pilot loop our top studios run every week to outgrow everyone else How Abe tripled his BFT in 9 months in a market everyone says is flat Why your community isn’t your competitive advantage (and what actually is) Chapters: 00:00 The lie that’s keeping your studio stuck 01:59 1.4 percent vs 20 percent: the gap nobody's talking about 02:37 What a Pilates HQ told its studios (and why I told him to stop) 04:37 The 4 things our fastest-growing studios do differently 06:42 The 7.5 metre rule: why your circle is costing you 07:13 Why it's not HQ's job to fix your business 09:49 Implementation loops (and what fighter pilots know about growth) 11:20 Why more information is slowing you down 12:04 The last thing people will stop paying for (and why it’s your studio) 13:41 3 real studios growing right now and how 17:36 What an environment built for growth actually looks like 22:43 Why community isn't your competitive advantage 31:51 It's not the plane, it's the pilot 33:07 What to change on Monday so you stop being busy and start growing Resources mentioned in this episode: - How to 10x Your Life Using the Achievement Roadmap Framework- Listen on Spotify or Watch on YouTube. If you liked this episode, go and listen to How Newstrength Went From 'Good Enough' to a $1M Run Rate, the full story of a studio from this episode that went from fine at $50K a month to 2 percent churn under management: Listen on Spotify, Apple Podcasts, or Watch on YouTube. Abe tripled his BFT in 9 months, in a market everyone else says is flat. Let's find out what's possible for yours: Book a Strategy Call with my team. Follow the show: Spotify Apple Podcasts YouTube Instagram
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    35 min
  • Apple & Puma Brand Strategist: Build a Brand People Obsess Over (On a Studio Budget)

    Apple & Puma Brand Strategist: Build a Brand People Obsess Over (On a Studio Budget)
    6 Oct 2026
    👉🏼Can't explain why someone should pick your studio over the one next door? Start with Britt's five-question brand framework: Grab Britt's Brand Framework 👉🏼Or skip straight to a Strategy Call and we'll help you work out what makes you different. Book a Strategy Call ------ Everyone tells you your studio looks amazing, you have great coaches and an even better community. Then the studio two doors down opens with the same fit-out, the same Instagram captions about community and a cheaper intro offer, and suddenly you're fighting on price. Here's what should worry you. Pilates cost per lead right now is a third to a half of what a BFT pays. It's a gold rush, and I still talk to Pilates owners every week who aren't making money. Britt Austin has worked with Apple, Puma, Rebel Sport, EA Games & Who Is Elijah (Just to name a few) and her test is brutal. Take your logo off your studio and stick it on the one next door. If nobody can tell the difference, you don't have a brand. Today Sophie and I get Britt to break down how to build a studio brand people actually want to belong to, on a budget. Then we put two real studio Instagram accounts in front of her and let her pull them apart live. In this episode you'll learn: Why Apple never shows the phone in its iPhone campaigns, and what that means for how you sell a 45-minute class The five things every brand people obsess over has built, and the version a single studio can do for almost nothing How to choose your niche The partnership pitch that got BFT a Puma deal, and the one Britt deleted without replying What to tell the owner who "doesn't want to be on camera", plus her rule for sharing the hard times. Chapters: 00:00 How to find your REAL point of difference that people actually care about 06:13 The 5 Things Every Brand People Obsess Over Has Built 09:22 The Logo-Swap Test 09:54 If Britt Opened a Pilates Studio Tomorrow 11:55 If you're still scared to niche ... listen to this 16:13 The 5 Questions to Answer Before You Market Anything 19:51 How to Stand Out When You're One of Many Franchises 21:21 What Hundreds of Ad Accounts Tell Us About Founder Content 23:07 Should you EVER discount? 28:27 Why Brands Delete Your Partnership Email 31:52 Who to Partner With (and how to pitch them) 39:09 Live Brand Audits on Two Real Studio Accounts 46:45 The one type of content founders should NEVER make 53:31 The First Thing YOU Need to Do on Monday Resources mentioned in this episode: Britt's five-question brand framework: Britt's Brand Framework Follow Britt on Instagram: @stateofbrand.co Connect with Britt on LinkedIn: Britt Austin LinkedIn If you liked this episode, go and listen to Why Million Dollar Studios Never Have to Chase Clients. Britt told you to niche. This is what that actually looks like: [Listen on Spotify] [Apple Podcasts] or [Watch on YouTube] Ready to be the studio people choose for who you are, not your price? Book a Strategy Call and we'll map it out together. Follow the show: Spotify Apple Podcasts YouTube Instagram
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    52 min
  • 3 Steps to Building a Team That Cares as Much as You Do

    3 Steps to Building a Team That Cares as Much as You Do
    29 Sep 2026
    👉🏼Build your own Vision book with the exact tool we use. Grab it here: Vision Book Template 👉🏼Or skip straight to a Strategy Call and we’ll help you map it out. Book a Strategy Call Everyone tells you you're killing it. Bigger numbers, more members, better systems. Then 7:30 pm hits and your team's out the door like the building's on fire. I lived that exact version of the business. Team gone at 7:31 pm sharp, sitting in a studio I couldn't afford to light, using the glow off the cheap TVs to do my books because I couldn't pay the electricity bill. It wasn't lonely because I didn't have people around me … It was lonely because none of them cared about the thing I was building. And now? The first thing most owners ask me? How do I build a team like yours? Today Sophie and I are teaching you the three steps to creating a team that cares about your business like it’s their own and giving you the tool that helps you to create your own vision. In this episode you'll learn: The question to ask before blaming your team for not caring enough The three things a team needs before they'll ever buy in How to build a Vision Book that people actually care about (and the template that writes it with you) The 70% rule, why losing 30% of your team isn’t a bad thing The leadership test every frustrated owner should take The vision that will make your team excited to come to work every single day Chapters: 00:00 Why Should Your Team Care? 03:29 The 3 Ingredients of Team Buy-In 04:34 The reason Sophie has stayed for 8+ years (and how to give your team something to stay for) 10:18 When a Job Becomes a Mission 14:54 Is Your Business Ready for a Vision Book? 18:20 The 70% Rule 19:44 How to Become a Leader Worth Following 22:12 How the Vision Guides Everyday Leadership 24:44 Why the Team Actually Care 30:05 The one thing that will change this from a Vision Book, to a future your team see themselves in 37:41 The 1% Pitch Every New Recruit Hears (it’s not what you think) 40:15 The first thing YOU need to do now Resources mentioned in this episode: Vision Book Template See a copy of our actual Vision Books Empire28 & Aloha25 Listen to the Achievement Road Map episode: listen here If you liked this episode, go and listen to The Hidden Reasons Your Culture Sucks and How to Build One Built to Win same world, different lens: Listen on Apple Podcasts or Watch on YouTube Ready to stop guessing why your team isn't bought in? Book a Strategy Call and we'll map it out together. Follow the show: Spotify Apple Podcasts YouTube Instagram
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    43 min
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