Couverture de Gerard Puxhe's Podcast

Gerard Puxhe's Podcast

Gerard Puxhe's Podcast

De : Gerard Puxhe
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I’m Gerard Puxhe, a Creative Strategist across AI, brand, business, design and culture. I didn’t arrive here by trying to become a strategist. I arrived here by trying to understand why so many ideas, projects, and professional paths collapse not because they lack talent or ambition, but because they lack clarity. Over the years, working across creativity, design, branding, business, and culture, and more recently alongside AI, I kept encountering the same pattern repeated in different forms. People were working harder than ever, learning more than ever, producing more than ever, yet feelingGerard Puxhe Direction Economie Management et direction
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    Épisodes
    • Is Apple becoming the new Vitra?
      Feb 12 2026

      Is Apple becoming a heritage brand?In this publication, I explore a shift that happens quietly in the life of certain brands. What begins as cultural innovation eventually turns into preservation. What once disrupted becomes reassuring.Using Vitra as a parallel, I question whether Apple has moved from shaping the future to protecting its legacy. From visible innovation to invisible refinement. From disruption to comfort.This is not an attack on Apple. It’s a reflection on how brands evolve, how audiences evolve with them, and what happens when innovation turns into heritage.

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      16 min
    • When the Sky Starts to Fall
      Feb 11 2026

      When the Sky Starts to Fall is a reflection on the quiet pressure professionals are living under today.AI acceleration, endless tools, constant comparison, the expectation to do everything at once. It can feel like the ground is shifting beneath us.In this publication, I explore why that anxiety isn’t a personal failure, but a structural shift. The world of work is changing, and many professionals, especially solo founders and small business owners, are standing right at the edge of it.This isn’t about panic. It’s about perspective. And about understanding how to respond with clarity rather than fear.

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      9 min
    • How to be Creative
      Jun 21 2025

      If you’ve ever doubted your creativity, felt like an impostor, or wondered whether creativity is something you can actually learn, my latest publication is for you. I break down how to develop the skill and how to train it in a world shaped by AI, and why now is the best time to start building it.

      This is about more than inspiration. It’s about how you think. It’s about how you create with intention. And it starts with a decision.

      #creativity #ai #design #creators

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      7 min
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