In this season finale of GTM Speed Dial, co-authors Travis Henry and Hillary Carpio share a candid conversation about the behind the scenes of their newly released book, Busting Silos.

Travis leads the Global SDR Operations and Enablement organization at Snowflake, supporting the GTM motion for integrated sales development and is the partner in crime to podcast host, Hillary.

Get your copy of busting silos at bustingsilosbook.com or anywhere books are sold.

B2B marketers have relied on 3rd party advertising cookies for years as a critical part of a hyper-targeted display strategy. With Google deprecating these cookies at the end of 2024, what should GTM leaders be doing to prepare? Kushan Patel, VP of Product at Rollworks, joined dialed in to share his insights about how this move will impact the industry, what AdTech vendors are doing now to prepare, and what other strategies and channels advertisers can employ instead.

How do you build and scale a global function without direct reports? In this episode, Dan Cafiero, Sr. Program Manager of ABM and Paid Media and Seagate joins the podcast to share his insights. Having built his function as a team of one, he is sharing his insights for choosing the company and role if you are a soloist, how to leverage vendors as your extended team, and how he leverages data and automation to scale his operations.