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What if your firm pays for every lead, then sends 60% of them straight to the firm next door? In this episode, Sasha Berson sits down with Alejo Pijuan, co-founder and Chief AI Officer of Realization Partners, the AI-driven profitability consultancy that helped a 100+ attorney firm add $3.5M in yearly profit on a $105K investment. Alejo reveals the 3 places where money actually leaks out of a law firm, and why AI should fix the business before it ever touches the legal work. Sasha explains why faster tech adoption is turning your local market into a zero-sum game (and why some PI firms are already buying up competitors' case pipelines). Tune in now.

📰 About Alejo Pijuan:
Alejo Pijuan is the co-founder and Chief AI Officer of Realization Partners, which he runs with his wife and COO, Paige Pijuan. He brings 8 years in data and AI, including a role as a data scientist at Nike, plus hands-on experience as a product manager and AI engineer. Originally from Argentina and now based in Lisbon, Alejo has worked with about 10 law firms over the past 16 months, implementing AI voice agents, intake automation, and AI operating systems. His in-depth YouTube tutorials on AI for lawyers are how many of his clients first find him.

👉 Sasha and Alejo explore:
— The 3 profit leaks Alejo finds in nearly every firm he works with
— How a 100+ attorney firm turned $105K into $3.5M in extra yearly profit
— Why the firm moved 11 of its 16 receptionists into billable work instead of laying them off
— A 6-attorney family law firm missing 60% of the calls it already paid for
— Will divorce and custody prospects really talk to an AI? (The 1-in-10 rule)
— The $700-per-case gap that turns your local market into Darwinism
— Why some PI firms buy competitors' case pipelines for less than half their value

👉 Main Takeaways from the Episode:
— Audit your tech stack this week: cancel the subscriptions and seats nobody on your team uses.
— Track missed calls for 30 days. If paid leads go unanswered, add an after-hours AI voice agent with a clear "talk to a human" option.
— Block a recurring meeting with your AI tool on your calendar this week (Sasha does 1 hour, 5 days a week) and use it to think through business decisions.

📞 Connect with Alejo Pijuan:
• Website: https://realizationpartners.ai
• LinkedIn: https://www.linkedin.com/in/alejopijuan

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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What if your intake, not your marketing, is the cheapest growth lever in your firm? In this episode, Sasha Berson sits down with Karan Kanwar, founder and CEO of Central, an AI front desk shaped by the intake struggles of thousands of law firms. They break down what a perfect intake system looks like: every call answered, every consultation booked, and follow-up that never forgets the prospect who said "I need to ask my wife first." Sasha runs the math on how 4 extra signed cases a month can add $240K a year, and explains why the first attorney a prospect talks to usually gets hired. Tune in now.

📰 About Karan Kanwar:
Karan Kanwar is the founder and CEO of Central, an AI front desk that answers calls, texts, emails, chats, and social DMs for your firm 24/7. It books consultations, follows up with prospects who don't sign right away, and updates systems like Clio, MyCase, and CasePeer after every call. Karan is also the co-founder and CEO of Wing Assistant, which he has led since 2019. Thousands of law firms have come through Wing's doors, and the intake problems they brought with them became the blueprint for Central.

👉 Sasha and Karan explore:
— Why intake is the easiest revenue lever your firm isn't pulling
— Why the first attorney a prospect speaks to usually signs the case (and what calls #2 and #3 are really for)
— Why firms that claim an 80% close rate may be fooling themselves
— Who's really answering your phones at 2 AM, and how it changes the conversation
— How some firms use 39 follow-up touchpoints to sign 20% more cases
— The "I need to ask my wife" prospect: how to bring them back two weeks later
— "Hours of setup?" Why training an AI intake beats re-hiring your front desk

👉 Main Takeaways from the Episode:
— Run Sasha's intake math this week: divide your monthly marketing spend by signed cases, then calculate what 4 extra cases a month at your average fee would be worth.
— Audit your after-hours calls: pull nights-and-weekends recordings from CallRail and compare answer rate and conversation quality to your daytime calls.
— Set a follow-up rule today: every prospect who says "let me think about it" gets a scheduled callback that references their exact objection.

📞 Connect with Karan Kanwar:
• Website: https://trycentral.com
• LinkedIn: https://www.linkedin.com/in/kanwarkaran

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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What does a Houston police lieutenant know about divorce? Everything about staying calm when people are at their worst. In this episode, host Andy Goldstrom sits down with Daryl Longworth, who spent 28 years with the Houston Police Department and has run Longworth Law Firm in Houston for the last 16 years. They walk through what really happens in a Texas divorce, from temporary orders that can stay in place for 2 years to mediation agreements you can't take back. Daryl also shares the day opposing counsel got physical with his client in a packed courthouse hallway (yes, the other lawyer!) and the one rule he gives every client before they hit send. Tune in now.

📰 About Daryl Longworth:
Daryl Longworth is the founding attorney of Longworth Law Firm, P.C., a boutique family law practice helping Houston families through divorce, custody, and child support cases. He joined the Houston Police Department in 1989, rose to the rank of Lieutenant by 2002, and served 28 years on the force. While still working as a police officer, he went to law school at the University of Houston Law Center and has been licensed in Texas since 2010. Today he leads a tight team of an associate attorney, 3 paralegals, and an office manager, and he's hiring another lawyer so his firm can keep its service personal as the caseload grows.

👉 Andy and Daryl explore:
— How 28 years as a cop heavily influenced the way Daryl runs his family law practice
— The #1 warning he gives clients before they sign a binding mediated agreement
— How weighing a $25K to $50K custody trial against the offer on the table shapes his advice at mediation
— Why he keeps his firm boutique-sized, and how he takes cases from much bigger firms without directly competing with them
— How he scaled his boutique firm: once marketing filled his monthly caseload, he chose to add a lawyer to maintain the personal service his clients expect
— The warning sign Daryl missed with his old marketer: his firm, not the agency, was the one noticing when call volume dropped

👉 Main Takeaways from the Episode:
— Price out a trial before you reject a mediation offer. A custody battle can cost an extra 25K–50K per side.
— Give every client the “judge test” at intake: if they wouldn’t want a judge reading a text or email in court, they shouldn’t send it. Tell them to wait until they’ve calmed down.
— Send new clients a document checklist early: bank and credit card statements, titles, a monthly budget, and who handles the kids’ daily routine. The more organized, the better you can prepare.
— Hold your marketer to a schedule. If you only hear from them when calls drop, ask for monthly meetings that review the numbers.

📞 Connect with Daryl Longworth:
• Website: https://www.myhoustondivorce.lawyer/
• LinkedIn: https://www.linkedin.com/in/daryllongworth/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/