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Full Funnel Paid Media Podcast

Full Funnel Paid Media Podcast

By: Andy Gray
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Welcome to 'The Full-Funnel Paid Media Podcast,' hosted by Andy Gray, CEO of The Graygency. This podcast is your go-to resource for mastering the art of paid media marketing.

Each episode delivers bite-sized, actionable insights on how to effectively implement, measure, and optimize full-funnel paid media strategies.

Whether you're a seasoned marketer or just starting out, Andy's expert guidance will help you build a powerful, results-driven paid media machine.

Tune in to elevate your marketing game, one funnel stage at a time.

Listen further: https://thegraygency.com
Copyright Andy Gray Economics Leadership Management Management & Leadership Marketing & Sales
Episodes
  • Why Catalog Ads Print Money - Andreas Nielsen

    Why Catalog Ads Print Money - Andreas Nielsen
    26 Nov 2025
    Andreas Nielsen is a co-founder at Confect, a catalog ads design platform. What if your catalog ads could be performing 2-3x better this Black Friday, but you're missing one simple optimization? Most brands treat catalog ads like an afterthought throwing products into a feed and hoping the algorithm figures it out. But the data shows there's a massive opportunity hiding in plain sight for brands willing to get strategic about how they present their products.Expect to learn what Confect's Black Friday data reveals about catalog ad performance, why showing prices in your catalog ads dramatically outperforms ads without prices, how to use seasonal relevance to maximize engagement during peak sales periods, what structured data actually does for algorithm performance, why video catalog ads are becoming essential for product showcasing, how creative diversity in catalog ads improves targeting and conversion, why investing in brand awareness campaigns amplifies your sales period performance, what most brands misunderstand about how Meta's algorithm optimizes catalog ads and much more…Chapters00:00 Technical Challenges and Solutions01:22 Introduction to Confect and Its Growth03:26 Insights from the Black Friday Report07:20 Key Elements of Successful Catalog Ads11:06 Seasonality and Relevance in Advertising14:30 The Importance of Data in Catalog Ads 18:27 Video Catalog Ads: A New Frontier22:28 Innovative Use Cases for Video Ads26:04 Innovative Video Advertising Strategies29:03 Maximizing Catalog Ad Performance32:22 The Importance of Brand Awareness35:32 Balancing Performance and Brand Investment39:13 Getting Started with Catalog Ads43:59 Key Components for Different Industries51:37 Understanding Catalog Ads for Better Performance===============================🚀 Full Funnel Paid-Media To Double Your Revenue.Go here: https://thegraygency.com/discovery-call/===============================Learn more: https://thegraygency.com===============================Who am I, and why should you listen to me?Get More From Your Paid Media 👇 https://thegraygency.com/paid-media-a...
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    48 min
  • A CEO's Guide To Bid Multipliers On Meta

    A CEO's Guide To Bid Multipliers On Meta
    5 Sep 2024
    In this episode of The Full Funnel Paid Media Podcast, host Andy Gray reveals a game-changing Meta feature—bid multipliers.

    We dive into how this tool allows marketers to adjust bids based on specific audience criteria such as age, gender, custom audiences, and device usage. This approach helps fine-tune campaigns without sacrificing the broad reach of Meta’s automated systems.Andy shares real-world examples, including a case study where applying bid multipliers reduced customer acquisition costs by 15%.

    Listeners will learn how to use these multipliers to increase profitability, reduce wasted spend, and improve overall paid media performance. Whether you're managing large ad budgets or simply seeking incremental gains, this episode provides actionable insights for any paid media strategy.
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    9 min
  • Why E-commerce Brands Fail: Lessons from Humanery CEO Sid Baveja

    Why E-commerce Brands Fail: Lessons from Humanery CEO Sid Baveja
    19 Jul 2023
    In this episode of eCommentary, we delve into the world of entrepreneurship with Sid Baveja, CEO of Humanery former banking analyst, and seasoned businessman. Sid shares his personal journey of entrepreneurship, revealing the highs, lows, and lessons learned along the way on why his latest eCommerce startup Humanery failed. We begin by discussing the importance of long-term vision in business, highlighting the dangers of short-termism and how it has led to the downfall of many promising companies. Sid then shares his own experiences with his company, Humanery, including the struggles he faced while trying to raise investments. In a candid discussion, Sid recounts his public appeal for support on LinkedIn, and the harsh realities of trying to secure funding in a competitive landscape. Sadly, Sid's story doesn't have the happy ending we often hope for in business. However, his insights offer valuable lessons for entrepreneurs, investors, and anyone interested in the dynamics of startup survival. Follow Sid ►https://www.linkedin.com/in/sidbaveja/FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    43 min
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