Send us Fan Mail

Your business has grown from one truck to 15. Has your marketing kept up?

In this episode of From the Yellow Chair, Emily cover seven signs that your home service marketing is holding you back. One is trucks with DIY vinyl lettering and three versions of your logo. Another is a website that still shows your COVID policy and last year’s holiday promo. They also explain why “we’ve always done it this way” isn’t a strategy, and why your past customers may be the most underused asset in your business.

You’ll also hear how to track what’s working with call tracking, UTMs and QR codes, how to make your brand look and sound the same everywhere, and how to build a 3–5 year marketing plan around your own goals instead of your competitors’.

What got you here won’t get you there. You don’t need more marketing. You need the right marketing.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

Send us Fan Mail

Still rolling with the logo you threw together at Office Depot when you first opened your doors? You’re not alone, and it might be costing you more than you think.

This October, Emily is in the Yellow Chair busting the rebrand myths that keep home service owners stuck with a brand they outgrew years ago. “Our customers already know us.” “We’ll lose all our recognition.” “We can’t afford to change everything at once.” “We’ll do it when things slow down.” Emily breaks down why each one doesn’t hold up, and why your brand matters most to the people who haven’t called you yet: potential customers and future hires.

You’ll hear how a refresh can modernize your look without erasing your history (think remodel, not teardown), a practical go-live plan built around one truck wrap, new uniforms, and a single launch date, and why a rebrand can bring the spark back to your team and to you as an owner. Plus, why asking a committee is the fastest way to kill a bold idea.

If you want to kick off 2027 with a brand that matches the level of service you actually deliver, this one’s for you.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

Send us Fan Mail

What if the biggest thing holding your business back isn’t your team, your competition, or the market? What if it’s you?

As a business owner, confidence is important. But when confidence turns into ego, it can quietly affect how you lead, make decisions, and build relationships with your team. In this episode of From the Yellow Chair, Crystal sits down with author and corporate keynote speaker Schalee Sanchez to explore the connection between ego, humility, and business growth.

Schalee shares the leadership lesson behind the Challenger disaster, why your team might have stopped telling you the truth, small moves that rebuild trust, and a simple 3-day challenge to help you let go of control. If you’ve ever wondered why no one pushes back in your leadership meetings, this conversation is for you.

Key Takeaways

• Confidence and ego aren’t the same thing. Learn why recognizing the difference matters for effective leadership.
• Your reactions shape your team’s behavior. Defensiveness and poor listening can make employees hesitant to share valuable ideas.
• Humility is a leadership advantage. Being willing to listen, learn, and acknowledge mistakes can strengthen trust and accountability.
• You don’t have to have all the answers. Creating space for your team’s input can lead to better decisions and stronger collaboration.
• Leadership affects business growth. The way you lead can influence employee engagement, creativity, loyalty, and performance.
• Getting out of your own way starts with awareness. Recognizing ego-driven patterns is an important step toward becoming a stronger leader.

Resources & Links

• Schalee Sanchez’s Website: https://schaleesanchez.com
• The Humility You Want and the World Needs by Schalee Sanchez
• Flex With Purpose Podcast, hosted by Schalee Sanchez
• Lemon Seed Marketing: https://www.lemonseedmarketing.com

About Our Guest: Schalee Sanchez

Schalee Sanchez is an author, corporate keynote speaker, and host of the Flex With Purpose podcast. She is the author of The Humility You Want and the World Needs.

Drawing on decades of leadership experience and conversations with corporate professionals across industries, Schalee helps ambitious leaders recognize ego-driven patterns, build trust, and lead with humility as a performance advantage.

Through her keynote, Get Out of Your Own Way, she equips leaders with practical strategies to strengthen relationships, improve decision-making, and create environments where teams can thrive.

Connect with Schalee:

• Website: https://schaleesanchez.com
• Email: Schalee@SchaleeSanchez.com
• Social Media: LinkedIn, Instagram, Facebook, and YouTube (available through her website)

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!