Cover of From the Ground Up

From the Ground Up

From the Ground Up

By: Heidi Ellsworth and Karol Weyman
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Join OutdoorCoffeeShop™ podcast series, From The Ground Up, as we open up conversations about what is top of mind for outdoor professionals and the overall industry right now! Listen to this podcast to hear a conversation with special guests from the industry in a Q&A format. Pour a cup of coffee and listen to best practices and advice from a variety of business and industry experts.2026 Heidi Ellsworth and Karol Weyman Career Success Economics
Episodes
  • From Paper to Profit: Digital Sales That Close
    8 Oct 2026

    In this OutdoorTalk™, Karol Weyman is joined by Dean Curtis, the CEO of Ingage and we will discuss how the best teams are using Ingage to ensure their sales teams are ready to win when they arrive at the home. Ingage is a platform for sales readiness. Join them to explore how interactive presentations can help contractors communicate value, improve productivity, strengthen customer confidence and build a repeatable process that supports growth. Using Outback Deck of Atlanta as a real-world example, Dean will share practical strategies contractors can use to transition from traditional sales methods to a digital-first customer experience that scales. Join the webinar to get actionable strategies that can be implemented now, and grow with you tomorrow.

    Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/

    Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up

    Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up

    Learn more about (CUSTOMER NAME) here! (CUSTOMER DIRECTORY LINK)

    Follow Us!

    https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true

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    #IngageHQ #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas

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    56 min
  • Mapping the Digital Customer Journey
    6 Oct 2026

    In this From the Ground Up™ episode, host Karol Weyman sits down with Lauren Siscon, vice president of digital for Heritage Pool and Landscape, to explore what a practical digital roadmap looks like for contractors, designers and service-based businesses in the pool and landscape industry. From websites and CRM systems to personalization, automation and customer data, this conversation breaks down how companies can create smoother client experiences while protecting the high-touch service that builds trust. Listeners will hear how outdoor living businesses can use digital tools to guide customers from inspiration to consultation to final project, avoid common software mistakes and identify simple, measurable steps toward stronger revenue, efficiency and customer satisfaction.

    Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/

    Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up

    Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up

    Learn more about Heritage Landscape Supply - Alpharetta here! https://www.outdoorcoffeeshop.com/directory/superior-irrigation-landscape-supply-alpharetta

    Follow Us!
    https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true
    https://www.facebook.com/profile.php?id=61579941432080
    https://www.instagram.com/outdoorcoffeeshop/?hl=en

    #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas #HeritageLandscape, #HERITAGELANDSCAPE

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    29 min
  • Turf Intelligence in Action
    16 Jun 2026

    In this episode of From the Ground Up™, host Karol Weyman is joined by Garrett Bastardi to explore how Flash Weather AI is bringing turf-focused intelligence to agronomy and grounds management. The conversation looks at what makes the company's turf agronomy system unique, why traditional forecasting tools do not always meet the needs of turf professionals and how a more specialized toolkit can help teams make informed decisions. Garrett will also discuss common challenges with tools like turf sensors, the data monitored by the turf agronomy package and how accessible the system is for first-time users looking to better understand and manage turf conditions. Don't miss this episode to see how Flash Weather AI is changing the game for turf management with innovative, data-driven tools.

    Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/

    Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up

    Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up

    Learn more about (Flash Weather AI) here! (https://www.outdoorcoffeeshop.com/directory/flash-weather-ai)

    Follow Us!

    https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true

    https://www.facebook.com/profile.php?id=61579941432080

    https://www.instagram.com/outdoorcoffeeshop/?hl=en

    #FlashWeatherAI #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas

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    25 min
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