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Entrepreneurs often talk about bridging the gap between the formal and informal economy — but few have done it as effectively as Andre de Wet. After transforming PriceCheck into one of South Africa’s leading e-commerce platforms, he founded Flood — a digital marketplace designed to connect offline, informal businesses directly with customers through geolocation. The platform has already captured 28% of the market in the Maldives and is now expanding rapidly across Africa and emerging markets worldwide.

In this edition of The Unusual Finance Chat, I speak to Andre about how Flood is changing the way small businesses reach customers and why developing markets are fertile ground for innovation.

We’ll also hear from Justin Roberts of Paragon Finance on how alternative funding models are opening new doors for entrepreneurs in South Africa’s $370 billion commercial property sector, and from Morgan Commerford, CEO of Centurion Security Systems, who shares how smart technology and data are reshaping the security industry.

Together, these conversations highlight a single theme — innovation in action, from digital inclusion to financial access and smarter, technology-driven solutions.

Find us on your favourite podcast player. The Unusual Finance Chat.