What happens when a traditional IT company starts leading with AI instead of just technology support?

In this episode of the AI Profit Leaders Podcast, Chris Wiser sits down with Jonathan Wells, owner of Affinity Technology in Atlanta, Georgia, to talk about how AI is reshaping his business, his client conversations, and the opportunities available to IT providers.

Jonathan shares how his company has started implementing AI solutions inside the legal industry, including automation, AI-powered document workflows, and voice agents.

One of their first major wins came from replacing an underperforming after-hours answering process with an AI voice agent. The previous system was generating only one or two messages per week. After implementing the new system, the firm received nine messages on the first night.

That experience opened the door to a much bigger conversation around what AI can actually do for businesses.

Chris and Jonathan also explore one of the biggest risks companies are facing right now: shadow AI.

Employees are already using tools like ChatGPT, Claude, and other AI platforms—sometimes without their companies knowing. For regulated industries such as legal, healthcare, finance, and cybersecurity, that creates serious questions around data privacy, compliance, security, and governance.

The conversation then shifts from protecting businesses with AI to growing businesses with AI.

Jonathan shares how introducing AI-powered lead generation has completely changed his marketing. After previously having no structured marketing system, he is now consistently generating new opportunities and meetings.

In this episode, you’ll hear about:

• How AI is creating new revenue opportunities for traditional IT providers
• Using AI voice agents to improve customer communication
• AI automation opportunities inside legal firms
• Why AI guardrails and company policies are becoming increasingly important
• The growing problem of shadow AI inside businesses
• Why companies need trusted AI advisors
• How AI can become a powerful door opener for new clients
• Using AI for lead generation and business development
• Why businesses should grow intentionally instead of relying on accidental growth
• How IT companies can evolve into AI-first growth partners

The biggest takeaway is simple: AI is no longer just another technology service.

It can become the conversation that opens the door to lead generation, automation, websites, cybersecurity, compliance, sales, and long-term client relationships.

For IT providers and business owners wondering where the real opportunity in AI is, this episode offers a practical look at how to turn AI adoption into measurable business growth.