What happens when an IT provider stops thinking locally and starts thinking AI-first?

In this episode of the AI Profit Leaders Podcast, Chris Wiser sits down with Matt Fitzpatrick of Fitz Enterprises to unpack how AI is transforming the traditional MSP and IT business model.

Matt shares how his background in cybersecurity and compliance is evolving into something bigger: becoming an AI and technology trusted advisor who helps businesses improve efficiency, generate leads, modernize their digital presence, and uncover new opportunities for growth.

Chris and Matt explore how AI removes geographical limitations, expands a company’s total addressable market, and gives IT providers a powerful new way to start conversations with prospects. Instead of leading only with cybersecurity, risk management, or technical services, businesses can lead with what every owner cares about: saving money, making money, generating leads, and growing.

They also discuss why you don’t need to know everything about AI before getting started, the importance of positioning yourself as the trusted AI expert for your existing clients, and why “shadow AI” makes proactive AI guidance and governance increasingly important.

In this episode, you’ll learn:

• How AI can expand your market beyond traditional geographic boundaries
• Why MSPs and IT providers are uniquely positioned to become growth partners
• How AI can support lead generation, sales, marketing, websites, SEO, and automation
• Why positioning yourself as an “AI-first” advisor matters
• How to introduce AI services to your existing client base
• Why businesses need guidance around shadow AI and AI safeguards
• How staying slightly ahead of the market can create major opportunities

If you’re an MSP owner, IT professional, consultant, or entrepreneur wondering how to turn AI into a profitable business opportunity, this conversation offers a practical look at making that transition.

Tune in and discover how becoming AI-first could completely change the way you grow your business.