In this episode, AnnMarie sits down with her friend Sarah Weiss (@onbrandbysarah on the internet streets), a content marketing expert who niched the f down this year and watched income increase more than 139% as a result.

They're going deep on doing business as busy moms, unconventional ways to scale without giving up with hands-on work with clients, plus easy content creation tips that make it so much easier to get visible in pockets of time.

Sarah is a chronic illness and chronic-anxiety girlie who navigated a difficult IVF journey all while maintaining her no-bs, no-excuses approach to getting sht done in her business. So they'll dig into the good, the not as good and the duality of all that too.

Dished in this episode:

• How niching down increased Sarah’s July income 139% over last year, and the specific niching moves her clients have made recently
• Why Sarah posts twice a day on TikTok and never misses a day
• The unconventional way Sarah is scaling without reducing client access to her
• Why AnnMarie hasn't niched down to Sarah's specificity standards and why she may never do so in her current business
• How Sarah holds the duality of having a chronic illness, a baby and a wildly busy season in business without using any of it as a reason to pull back
• The one hire Sarah is terrified to make right now, even though she knows she needs to make it

Bottom line: Being the best at what you do doesn't do anyone much good if nobody knows who you are. And getting known doesn't have to be as big of an ordeal as a lot of business owners make it. You just have to take the action.

Join the conversation: What is one thing you could give yourself a touch more grace around, in business or in life? Not an excuse, just a little grace. Let Sarah or AnnMarie know in the DMs.

Hit subscribe and share this episode with your own Friends With Businesses.

Still working out the one thing you want to be known for? AnnMarie’s Life-Proof Business Leader audio series is a good place to start.

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)
• Online Business 'Tok (Sarah's 6-Week Mastermind)
• Sarah's Instagram
• Sarah's TikTok

About Today’s Friend: Sarah Weiss of On Brand by Sarah helps business owners get found, followed and frigging paid using short form video, with TikTok as her sweet spot. She is also a content creator, a former speech therapist, and an IVF mom.

Sarah’s Website

Stay connected:

• AnnMarie’s website
• Instagram
• LinkedIn
• Book a complimentary consult

Three Offers Working Right Now

AnnMarie is stuck in traffic. So obviously, she's pulling back the curtain on the three types of offers the market is responding to right now, and how each one lets you charge well for work that clients actually want to say yes to.

In this episode, she breaks down all three for service-based online business owners who want more leverage and more revenue, with real examples and price points from her own offer suite, as well as her clients' and peers'.

She is keeping a pulse on the market so you don't have to, and so you can make sure what you're offering is set up to sell today.

Dished in this episode:

• How to package a "full solve" style offer for the person who wants it all handled, and why that commands a premium price
• The key to spotting add-ons your clients already want after they've invested with you or other adjacent business owners, and how to price it for a yes
• Why the lowest-priced offer in your offer suite can make you the most lifetime revenue if you position and deliver it right
• The alternative offer type AnnMarie recommended to a current client who was about to launch a traditional group program
• What AnnMarie is personally investing in right now and why

Bottom line: The market shifts and your offer suite evolve over time to align with it. Three offer types are moving really well right now, and it's worth examining your offer suite for opportunities refine for better alignment with what people are buying.

Join the conversation: Which of these do you already have in your offer suite OR which one are you considering weaving in? Let AnnMarie know in the DMs.

Hit subscribe and share this episode with your own Friends With Businesses.

Haven't caught the Life-Proof Business Leader audio series yet? Part 2 goes deep on life-proofing your offer suite, which is exactly where these three fit in.

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)
• The Advisory
• Aubrianna Kay — Leverage
• Bizz Bitch
• The Fleet by Courtney Traflet
• Cardinal Studio (Podcast Editor)

Stay connected:

• AnnMarie's website
• Instagram
• LinkedIn
• Book a complimentary consult

How does a joke on Threads turn into multiple summits, a live event, a blockbuster membership launch, and a movement taking the online business world by storm over the course of a year?

When Jess Freeman (known online as Jess Creatives) is involved, things move fast.

Jess is an SEO strategist and website designer who's 15 years into her business. She's also the founder of the Ordinary Business Network, a community for people building businesses with real life harmony as their top priority over million dollar years (or whatever "sexy" milestones the rest of the internet seems to be after).

In this episode, AnnMarie sits down with Jess, her friend of a decade, for an honest conversation about how the network actually started, the difference between talking leaning on knowledgeable friends versus paying for their expertise, and why Jess can move on from "failures" faster than most.

Dished in this episode:

• How one Threads post about being left out turned into a real business venture
• What happened when Jess launched her first course to crickets and why she still wonders "what if..." about it
• When it makes sense to seek peer feedback from friends versus hiring them or paying someone else for expertise in a more official capacity
• How Jess thinks about "failure" and why she can move on from it faster than almost anyone she knows
• The nine years of daily voice notes that keep Jess and her closest business friends connected
• The moment Jess realized she is, in her own words, a connector, and how that serves her members inside The Ordinary Network

Bottom line: Wanting an "ordinary business", one that fully fits your real life and prioritizes peace over endless achievements doesn't make you any less extraordinary. In fact, Jess and AnnMarie would both say that radical honesty and commitment to doing things your way is part of what makes you so extraordinary.

Join the conversation: What are you truly extraordinary at? Drop into Jess's DMs or AnnMarie's and let them know.

Hit subscribe and share this episode with your own Friends With Businesses.

Rewriting a "safety blanket story" that your business has to look a certain way to count? Or perhaps evaluating a new business idea before you move on it?AnnMarie's Life-Proof Business Leader audio series is the perfect listen!

Resources mentioned:

• Life-Proof Business Leader (Free 4-Part Audio Series)
• The Ordinary Business Network
• Jess Creatives

About Today's Friend: Jess Freeman, known online as Jess Creatives, is a website strategist and designer 15 years into her business, and the founder of the Ordinary Business Network, a community for extraordinary people building businesses that don't have to look a certain way to count.

Jess's Instagram | Website

Stay connected:

• AnnMarie's website
• Instagram
• LinkedIn
• Book a complimentary consult