Cover of Founders Growth Playbook: Turning Marketing Spend Into a Profit Engine

Founders Growth Playbook: Turning Marketing Spend Into a Profit Engine

Founders Growth Playbook: Turning Marketing Spend Into a Profit Engine

By: Femi Olajiga
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Founders Growth Playbook is the growth marketing podcast for DTC ecommerce and lead generation founders who want to grow profitably, not just grow.

Hosted by Femi Olajiga, a growth marketing consultant and fractional CMO who has run campaigns for brands including Harrods, Aviva Investors and Bacardi, this podcast breaks down how to:


  • Build a brand strategy that earns trust before the first ad ever runs
  • Acquire high intent traffic through SEO, Google Ads and Meta Ads without burning cash on the wrong channel
  • Convert more of that traffic through conversion rate optimisation and a better user experience
  • Lift customer lifetime value, revenue and margin once the customer is in

Every episode comes back to one number: your CAC:LTV & LTGP ratio. If that does not work, nothing else in your marketing matters.


New episodes weekly.

See where you stand. Get the free 3 minute marketing audit and check whether your marketing is producing the right commercial result: https://www.cxconversion.com/marketing-audit-checklist-template/


© 2026 Founders Growth Playbook: Turning Marketing Spend Into a Profit Engine Economics Marketing & Sales
Episodes
  • Postclick Google Ads Audit Every DTC Ecommerce Founder Needs

    Postclick Google Ads Audit Every DTC Ecommerce Founder Needs
    22 Oct 2026

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    In this conversation, Femi Olajiga discusses the critical aspects of Google Ads audits, emphasizing the often-overlooked post-click audits that focus on landing page optimization and conversion rates. He explains how optimizing the post-click experience can significantly reduce customer acquisition costs and improve overall profitability for D2C e-commerce businesses. Key elements such as mobile optimization, trust signals, and effective use of landing pages are explored in detail, providing actionable insights for e-commerce founders. In this conversation, Femi Olajiga discusses key strategies for optimizing D2C e-commerce stores. He emphasizes the importance of selling outcomes rather than features, clear communication, and focusing on profitability over mere conversion rates. Olajiga highlights effective pricing strategies, the significance of trust signals, and the role of customer reviews. He also addresses the need for optimized landing pages, effective product comparisons, and gathering customer feedback to enhance the overall shopping experience.


    Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
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    54 min
  • Post-click Meta Ads Audit For DTC Ecommerce Founder

    Post-click Meta Ads Audit For DTC Ecommerce Founder
    20 Oct 2026

    Send us Fan Mail

    In this episode, Femi Olajiga discusses the critical issue of post-click experiences in Meta ads, emphasizing that a significant portion of ad budgets is wasted due to poor landing page performance. He highlights the importance of tailoring landing pages to different audience segments, educating cold traffic, and building trust to improve conversion rates. The conversation also covers the necessity of A/B testing to optimize landing page effectiveness and reduce drop-off rates during the customer journey.

    Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
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    25 min
  • How DTC Ecommerce Founders Should Monitor Google Ads Campaigns

    How DTC Ecommerce Founders Should Monitor Google Ads Campaigns
    16 Oct 2026

    Send us Fan Mail

    In this conversation, Femi Olajiga discusses the critical aspects of monitoring Google Ads for D2C e-commerce founders. He emphasizes the importance of visibility, understanding customer readiness, analyzing campaign performance, leveraging search term reports, and implementing effective bid strategies. The conversation also highlights the need for a holistic view of conversions and revenue tracking to ensure profitability and reduce customer acquisition costs.

    Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
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    17 min
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