Cover of Flow State Business

Flow State Business

Flow State Business

By: Ruby Lee
Listen for free

Season's Savings | 0.99 €/month for 3 months

5.99 €/month thereafter - terms apply. Cancel monthly.

Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind.

This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow.

I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot.

Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks.

Press play and enjoy the binge.

xo Ruby

© 2026 Flow State Business
Economics Leadership Management & Leadership Marketing & Sales
Episodes
  • Money without the shame: a CFO’s take with Parker Sidor
    20 Oct 2026

    Most of us avoid looking at our own numbers. We bury our heads in the sand, feel a bit of shame about it, and hope it sorts itself out.


    Parker Sidor is here to take all of that away. He’s a CFO, my Instagram bestie, and honestly one of the best humans I know when it comes to money, finance and making this stuff feel so much less scary.


    His whole thing is that it’s not that bad, everything’s fixable, and your finances are completely directional. You get to choose where they go.


    We talk money without the shame, why revenue isn’t profit, when you know it’s time to raise your prices, and owning exactly who you are online 🥂


    👉 Follow Parker on Instagram - @yourgaycfo
    👉 Parker’s services - yourgaycfo.ca
    👉 Parker’s guides and resources - shop.yourgaycfo.ca
    👉 Grab Parker’s free profit planning guide
    👉 Shop Parker’s international resources
    👉 DM me on Instagram - did this one get you to finally look at your numbers?

    Support the show

    Show more Show less
    44 min
  • I audited my last 100 days. Here’s what I found.
    13 Oct 2026

    So I did something this weekend that honestly blew me away.


    I asked Claude to scrape my whole calendar and every sale from the last 100 days and just give me the raw data. Every coaching call, every low ticket sale, every high ticket client. The lot.


    And wow. Nearly two years into this model and the numbers confirmed everything I’ve been teaching you. People buying courses every single day. High ticket clients signing without me getting on a single sales call.


    I’m walking you through what the data showed, and why it works



    👉 Grab the 100 Day Debrief - the full breakdown of my numbers

    👉 Join Selling in Flow State - my workshop on selling from your energy instead of forcing another strategy

    👉 DM me on Instagram - what would 100 days of daily sales do for you?

    Support the show

    Show more Show less
    24 min
  • The energy work behind consistent sales
    6 Oct 2026

    Sales have felt heavy lately, haven't they. You're staring down the end of the year, thinking about Christmas and dinners and presents, and quietly wondering how it's all going to work if things don't pick up.


    Here's what came through for me in meditation this morning: it's not your strategy. You don't need another playbook stacked on top of the ten you've already got.


    It's your energy. And when I look back at every big leap I've ever made, it was never the clever move I'm grateful for. It was that I had the energy to back myself enough to make it.


    Let's come back to that together 🥂

    👉 Join Selling in Flow State - I'll show you how to sell from your energy instead of forcing another strategy
    👉 DM me on Instagram - how's your energy right now, honestly?

    Support the show

    Show more Show less
    33 min
adbl_web_anon_alc_button_suppression_t1
No reviews yet