There's something on your to-do list that hasn't moved in weeks, and it isn't because you're lazy. Five faces of inaction keep small business owners stuck, and today Pat names all five: high standards, worrying what people will say, plain old procrastination, money ghost stories, and hunting for validation before you move. Then he hands you the one rule that beats all of them. You can just do things.

Michael Rampolla of Fortum Advisors joins to talk conference strategy, how to actually get an R on your I, and why the follow-up plan you build before you go is the whole ballgame. Idea Slam takes on the hardest thing in small business, which is saying the price out loud and then shutting up. And the AI story of the day is show and tell. Pat spent two days with Claude cleaning up six years of conflicting information about his business online, and he walks through what changed and how to run the same thing on yours.

Businessing is the daily live show where small business owners figure out what to do next. Hosted by Pat Miller, founder of the Small Business Owners Community: owners only, nobody pitching, $9 a month.

In this episode:

00:00 - The five faces of inaction, and the thing on your list that never moves

01:37 - High standards, or waiting until the work is flawless

02:01 - What will people say

04:12 - Procrastination, because hard work is hard

04:58 - Money ghost stories, and how they stop you on both sides

06:44 - Hunting for validation before you act

07:26 - You can just do things

09:41 - Foureva Media

11:17 - Michael Rampolla on conference strategy and the R on the I

15:58 - Working the elements: Coaches Row, meals, and breakfast meetings

19:12 - Building the relationship without coming off as a creep

20:46 - The number one conference failure is no follow-up plan

26:52 - Idea Slam: you said the price, now stop talking

29:29 - First to speak loses

30:35 - Minuteman Press of Brookfield

32:34 - AI story of the day: six years of conflicting information online

35:44 - What Claude did to 280 blog posts, the RSS feeds, and the invisible stuff

40:42 - How to run this on your own business

42:00 - SBOC news and the conference is seven days out

Resources mentioned:

Michael Rampolla, Fortum Advisors

SBOC26 Conference, September 15-17 in Brookfield: https://event.smallbusinesscommunity.com/26conference

Foureva Media: https://fourevamedia.com

Minuteman Press of Brookfield, 20% off your print order through November 13: https://minutemanbrookfield.com

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