Sometimes the most persuasive thing you could tell a potential client is exactly how difficult working with you is going to be. Rather than promising results that are fast, cheap, and easy, setting honest expectations up front, including how much work it will take, how long it will last, and who it isn't for, can repel the wrong-fit clients and make the right ones even more eager to say yes. It's true that some people only want quick-fix solutions, but it's also true that a meaningful segment of your audience doesn't want the shortcut; they want the challenge and the lasting transformation on the other side of it.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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If your audience has grown numb to "doors closing soon" and "only five spots left," exclusivity may be the prompt that finally gets them to act. In part 2 of her exclusivity marketing series, Jill introduces the Velvet Rope Method, a strategy built for a market that isn't oversaturated but increasingly sophisticated. Today's buyers are searching for their exact best-fit coach, much like choosing between a dozen flavors of chocolate instead of settling for the only one available, and they now expect the kind of transparency and autonomy that lets them decide when and how to buy. Adding clear, clinical qualifying criteria to your offers, such as age, experience level, time commitment, profession, or mindset, may look like it adds friction but actually makes the right people more eager to join. The next time you launch, add a few exclusionary criteria to your offer and trust that holding the line will attract the people who are the perfect fit.

Interested in joining The Scaling Room?

https://jillfitfree.com/scaling-room-priority-list/

Get on the wait list for The Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

Raising your prices or turning away a paying client might feel like the riskiest move you can make, but it could be exactly what draws your best clients in. Exclusivity differs from urgency and scarcity. By clearly stating who your offer is not for, you make the right people feel the container was built specifically for them. The fear of niching down or charging premium prices keeps so many business owners stuck in scarcity, which is why you need "authority energy," or the unapologetic confidence that you are worth what you charge and that there are more than enough clients to go around. While scary at first, letting go of the wrong people makes room for ideal clients who were eager are pay.

Interested in joining The Scaling Room?

https://jillfitfree.com/scaling-room-priority-list/

Get on the wait list for The Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com