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First Things THRST

First Things THRST

De : Mike Thurston
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‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

Mike Thurston Direction Economie Management et direction
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    Épisodes
    • E099 - What it Really Takes to Build a Billion-Dollar Brand (Founder of Reebok)

      E099 - What it Really Takes to Build a Billion-Dollar Brand (Founder of Reebok)
      Jul 10 2025
      » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
      Instagram: https://www.instagram.com/hackyoumedia/
      Website: https://hackyou.media/

      Before Reebok became a global sportswear giant, it was just Joe Foster and a vision. One shaped in a small UK workshop and fuelled by persistence, not funding. In this episode, Joe breaks down the early days of building Reebok from the ground up: cold calls, missed opportunities, and the moment aerobics unexpectedly catapulted the brand into the mainstream.

      Timestamps:
      00:00 Introduction
      01:46 Turning 90, family history and surviving against the odds
      04:26 Brand building, luck and why fun matters most
      06:40 Why sports brands thrived through recessions
      09:27 The innovation that started with spiked running shoes
      11:48 Leaving the family business and starting from zero
      14:15 Launching Mercury Sports and the early branding struggle
      16:25 Losing the Mercury name and the birth of Reebok
      18:50 How a childhood dictionary led to the Reebok name
      22:23 The move from athletic spikes to casual sneakers
      26:55 Breaking into UK market through local clubs
      29:57 Club-level selling and dominating UK athletes
      31:56 Choosing white space over battling Adidas and Nike
      33:23 First trip to America and navigating early export failures
      37:47 The Runners World five-star rating breakthrough
      43:52 Choosing Paul Fireman over Kmart and scaling US reach
      49:28 Reebok's biggest challenge: the EVA foam failure
      52:15 Crisis with a UK distributor and surviving with direct sales
      56:05 The rise of aerobics and Reebok’s pivot to women’s fitness
      59:26 Becoming number one globally with an unexpected audience
      1:04:23 Expanding into tennis, basketball and new categories
      1:13:05 Going up against Nike, using celebrities, and staying innovative
      1:17:00 3D-printed AI shoes and what they reveal about new brand strategy
      1:24:03 Losing momentum, big changes and the need for reinvention
      1:31:53 Advice on building stories, visibility and modern branding
      1:37:29 UK vs Dubai: Entrepreneurial energy and global opportunity
      1:43:22 Final advice for founders

      » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/
      » Transform your physique: https://www.thrstapp.com/
      » My clothing brand, THRST: https://thrstofficial.com
      » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
      • 40% off your first month of Bioniq GO
      • 20% off your first month of Bioniq PRO

      » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

      » Join @WHOOP and get your first month for free: join.whoop.com/FirstThingsThrst

      » Follow Joe
      Instagram: https://www.instagram.com/founderrbk/?hl=en
      Website: https://www.reebokthefounder.com/
      Afficher plus Afficher moins
      1 h et 46 min
    • E098 - The Biohacking Routine That (Quickly) Changed My Life | Nate Belmar

      E098 - The Biohacking Routine That (Quickly) Changed My Life | Nate Belmar
      Jul 3 2025
      » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
      Instagram: https://www.instagram.com/hackyoumedia/
      Website: https://hackyou.media/

      Nate Belmar doesn’t just train for aesthetics, he trains for clarity, resilience, and control. In this episode, we dive into the physical and mental transformation that took him from overweight and directionless to lean, disciplined, and deeply intentional.

      Nate shares the mindset shift that pulled him out of a low point, why most people are overtrained and under-recovered, and how fasting, metabolic flexibility, and environmental awareness shaped his approach to performance and life. We explore his views on social media pressure, identity, and why detaching from noise—digitally and socially—is often the unlock for growth.

      Timestamps:
      0:00 Introduction
      01:40 Origin story and early insecurities
      09:44 Hustling through low-level jobs and discovering crypto
      17:22 Anxiety from social media and limiting online exposure
      22:27 The viral Johnny Walker meme and meme culture
      30:06 Relationship with money, flex culture, and staying low-key
      34:04 Building a meaningful platform and helping people change
      38:20 Steroid accusations and genetic potential in fitness
      41:44 Fasted training, intuitive eating, and body awareness
      46:24 Finding healthy food while travelling and fasting hacks
      53:48 On relationships, distractions, and staying single
      58:13 Sex, soul ties, and celibacy as a conscious choice
      1:04:53 Building an online community and redirecting influence
      1:17:11 Navigating biohacking, placebo and intuitive wellness
      1:20:56 Experimenting with stem cells, and expectations
      1:25:23 The vegan phase, nutrition pitfalls, and personal baseline
      1:38:16 Anime, escapism, and choosing your inner hero wisely
      1:41:25 Launching supplements and living with purpose

      » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
      » Transform your physique - https://www.thrstapp.com/
      » My clothing brand, THRST - https://thrstofficial.com
      » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
       • 40% off your first month of Bioniq GO
       • 20% off your first month of Bioniq PRO

      » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

      » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst

      » Follow Nate
      Instagram: https://www.instagram.com/mrbelmar/?hl=en
      Website: https://animeshreds.com/
      Afficher plus Afficher moins
      1 h et 45 min
    • E097 - The New Way to Make Your First $100,000 Online (Whop)

      E097 - The New Way to Make Your First $100,000 Online (Whop)
      Jun 26 2025
      » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
      Instagram: https://www.instagram.com/hackyoumedia/
      Website: https://hackyou.media/

      Cameron Zoub and Steven Zhang, co-founders of Whop join the show to discuss the mechanics of building a high-growth startup from the ground up. Whop has quietly become one of the most efficient digital marketplaces online, doing over $100M in GMV without relying on paid ads or loud marketing.

      We talk about the early days of building out of hacker houses, the decision to focus deeply on product before anything else, and the operational challenges that came with rapid scale. They also reflect on leadership, team dynamics, and what most founders underestimate when trying to build in public.

      00:00 Introduction
      02:00 Meeting at age 13 and bonding over sneaker reselling
      04:05 Building their first sneaker bot app and selling it on Facebook
      06:40 Dropping out of school and going all-in on internet startups
      07:55 Pivoting into websites for Twitch streamers during COVID
      10:29 Early experiments, failed apps, and lessons in product-market fit
      14:20 How WAP solved problems they faced as software sellers
      18:18 Expanding from software to Discord access and digital memberships
      20:17 Payments infrastructure and why it’s central to their platform
      25:28 Chasing shiny objects like NFTs and learning to refocus
      30:42 Co-founder dynamic, intense pressure, and emotional moments
      36:01 Competitors, cyberattacks, and the cost of success
      39:31 Staying out of the spotlight despite massive revenue
      44:30 Taking investment from figures like Peter Thiel and Tinder’s founder
      49:11 Making WAP the internet’s go-to for work and income
      54:25 Rethinking creator monetisation beyond courses or content

      » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
      » Transform your physique - https://www.thrstapp.com/
      » My clothing brand, THRST - https://thrstofficial.com
      » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
      • 40% off your first month of Bioniq GO
      • 20% off your first month of Bioniq PRO

      » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

      » Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst

      » Follow Whop«
      Instagram: https://www.instagram.com/whop/?hl=en
      Website: https://whop.com/
      Afficher plus Afficher moins
      56 min

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