Fearless Authenticity: Building a Values-Driven Career in Pharma
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Fearless Authenticity: Building a Values-Driven Career in Pharma
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Margaret & George explore how patient advocacy earned its seat at the table — moving from an afterthought tucked under other departments to a strategic function that shapes reputation, trust, and access.Patty & George explore how peer-to-peer patient support is transforming clinical trial recruitment and retention, moving beyond traditional engagement strategies to create authentic connections that build trust and improve outcomes.
Whether you're at a pharmaceutical company, CRO, or patient advocacy organization, this episode will give you the insight (and inspiration) to rethink patient engagement. The conversation dives into:
✔️ How patient advocacy moved from the "kiddie table" to a seat as an equal player
✔️ What patient-centricity looks like in practice, right down to the smallest detail
✔️ Why there's a human on both sides of the patient–physician table
✔️ How simply asking for what she wanted opened doors at every stage of her career
✔️ The difference between a solo patient story and an engaged patient story — and why it decides outcomes on coverage and access
✔️ Her hot take on where patient advocacy truly belongs inside a pharma company
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