My name is Lucas SILVA EDWARDS, I am a Career strategist and Executive coach and I am please to announce that FASHION CAREER STORIES is back for a second season, starting next week.

If you are new to this podcast, let me tell you what we trying to built in this community.

With more than 10 years of experience in the fashion and luxury industry, here in Paris, France. And thanks to my large diversity of positions, from retail, wholesale, product development, or Fashion editor, I have acquired an insider view of what it takes to succeed in groupe like LVMH, Kering or Chanel but also in fashion tech startup or small designer brands.

And with this podcast, my role is to help you DESIGN a SUCCESSFUL LIFE and CAREER in one of the most competitive industry on the planet. For that reason, I interview each week fashion professionals at DIFFERENT STAGES of their career, in order to decode their best PRACTICES, TACTICS and STRATEGIES.

In this season, while a majority of my guest are french, we are gonna continue to travel, and get perspective from professionals from all around the world. Some of them come from Mexico, China or even Belgium and the Netherlands.

What they all have in common is their passion for this industry, the desire to find their way in and the will to make it better.

In this season, we are going to learn about:

• How to make it as women in fashion tech companies
• What does it mean to really work in sustainability
• The reality of building a fashion brand from scratch
• How to live from your side hustle and become an expert of your field
• Why personal finance is key to design a successful life and career

I could continue on because the list is long.

Personally this second season gave me confirmation, that the more we all share our stories and challenges, the more we are collectively improving. Sometimes, our industry impose on us it criteria of perfection. And when we are facing though moments, it feels that we are the only one struggling and we sometimes feeling ashamed and worthless.

As you will hear in each of the conversations, we all have those moments and they are part of the journey. We feel that there is bug of some sort, when in reality it become a feature in our story.

Sometimes you are able to get thru by yourself or by learning from others, like in this podcast. But sometimes, we need some more help. If that’s you case, feel free to reach out. As a trained and certified coach, I will help you get pass that situation, acquired the leadership skills to face those moment of uncertainty and help you find your momentum back.

Thanks again for tuning in and don’t forget to subscribe in the platform of your choice, do not miss any new episode.

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Vous rêvez de travailler à l'intersection de la mode, de la musique et de la culture ?

Aujourd’hui, j’ai le plaisir de recevoir Moriba KONE.

Moriba est le fondateur de l’Etat de la Culture, où il analyse plusieurs fois par semaine ce qui se passe dans l’univers de la mode, de la musique, du gaming et de la culture dans sa plus grande diversité. Présent sur Instragram et Tiktok, il a su réunir en quelques mois une belle communauté, grâce à son franc parler, la pertinence de son point de vue et sa capacité à rendre la culture accessible à tous.

Instagram: @moribakone

Tiktok: @moriba_kone

Ce qui rend le profil de Moriba si intéressant, c’est la large diversité de ses projets. En parallèle de l’Etat de la culture, il est également le marketing et culture manager de la marque Daily Paper. Une marque de streetwear basé à Amsterdam, qui ancre son univers dans la richesse créative de la diaspora d’Afrique noir.

Dans cette conversation Moriba fait preuve d’une grande vulnérabilité et transparence, et revient sur ces origines, ses influences et sur son parcours professionnel. Un parcours riche et variée, qui l’a emmené à mixer avec Virgil Abloh, rencontrer Pharell Williams, co-fonder une marque de mode et réaliser le documentaire les “Titulaires” produit par Yard.

Cette épisode me tient beaucoup à cœur, car Moriba est un ami. Nous nous sommes connu sur les bancs de l’école, mais c’est durant les 3/4 dernières années que notre relation s’est renforcée, lorsque Moriba a fait appel à mes services de coaching, à un moment clé de sa carrière. J’ai donc eu l’opportunité de voir Moriba évoluer, murir et se développer.

J’espère que cette conversation, vous donnera la confiance de poursuivre vos projets et à croire en vos rêves.

Et sans plus attendre, je laisse la parole à Moriba KONE.

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Today, I have the great pleasure to receive Christelle BAKIMA

She is a fashion professional working in PR for one the french fashion tech company: ARIANEE.

If you haven’t heard about them, I highly recommend to check it out an discover what are they doing regarding the new generation of customer relationship, using web 3 and NFT.

However today, my conversation with Christelle won’t be about her role over there.

Today we are going to talk about her first book, Corps Noirs, which could be translated in english as “Black Bodies”. Before I tell you all about it, let me tell you about its origin story. It all started by a simple question:

How many black women have been on the covers of fashion magazine in the last 15 years ?

And from that question, an entire journey started for Christelle.

First, it became her master thesis for the IFM where she graduated 3 year ago.

And with the support of friends and family, it became an entire book.

From that question, Christelle started to investigate the reality to be a black model in the fashion industry! the history, the stereotype, the prejudice and also the human cost.

Through this book, Christelle shine a light on, what we could call the dark of the industry.

However, this book goes way beyond that.

It’s first and foremost, the questions of a young professional trying to make sense of what she sees, discovers and experience. This book, it’s also really intimate, full of personal anecdotes and stories.

For me, it was an opportunity to ask myself more questions, to increase my awareness and to open my eyes on some of the realities of our industry.

In this episode, you will learn about :

• The origin story of the book
• How Christelle decided to think about this book as art book
• What Aya Nakamura is telling us about the status quo of the fashion industry regarding black bodies
• The reality of being a black model and the prejudice that they experience
• The type of questions you could start asking yourself in order to make things evolve
• The role of your family in the journey to find yourself
• The importance to experiment and to learn from a large diversity of experience
• How to network using generosity and vulnerability
• Why allowing yourself to doubt and try things out is the best advice you could follow

This episode is dense, and full of gems.

My recommendation, take your time to listen to it and to self reflect.

And if you want to buy the book, only available in French, you can find it on Amazon, la Fnac and the major books stores in France, Belgium and Luxembourg.

If you want to learn more about Christelle follow here on LinkedIn at Christelle BAKIMA

And with no further ado, please enjoy this wide ranging conversation with Christelle BAKIMA

Also, If you enjoy this podcast episodes and want to support me, please subscribe and leave a review.

This is the most efficient way to help us grow and entice people to listen to the show.

Don't be shy, hit those 5 stars and show us your love in the comment section.

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