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Faking E-E-A-T: Smart Strategy or SEO Snake Oil?

Faking E-E-A-T: Smart Strategy or SEO Snake Oil?

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Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is meant to reward trustworthy content—but what happens when marketers start faking it?

In this eye-opening episode of #SEOTalk, the panel unpacks the controversial BrightonSEO talk by Emma Elizabeth on how brands are simulating E-E-A-T to rank higher. From AI-generated bios to fake endorsements, we explore:
🔍 What "faking E-E-A-T" really looks like in practice
⚖️ The ethical gray areas between simulation and deception
📉 Why this tactic might offer short-term wins but long-term penalties
📌 How Google may or may not detect faked credibility
💡 What real E-E-A-T should look like in 2025 and beyond


Whether you're an SEO trying to scale fast or a brand aiming for sustainable growth, this episode offers critical insights and practical boundaries for earning trust in Google's eyes.


🎧 Tune in and decide for yourself: is it a clever strategy or a ticking time bomb?
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