FIR #531: Should You Mimic Your Detractors?
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FIR #531: Should You Mimic Your Detractors?
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Summary
When misinformation strikes, PR professionals swing into action, directing people to accurate information. But will people follow your links? One study found that people are far more likely to see what you have to say if the invitation sounds much like the language used to invite them to the original misinformation. Neville and Shel discuss the idea in this short midweek FIR episode.
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The post FIR #531: Should You Mimic Your Detractors? appeared first on FIR Podcast Network.
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