Cover of Episode 95: MotoRad CEO Matt Buchholz on Aligning Values

Episode 95: MotoRad CEO Matt Buchholz on Aligning Values

Episode 95: MotoRad CEO Matt Buchholz on Aligning Values

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Buchholz described how the company’s D.R.I.V.E. core values — Dedication, Relationship, Innovation, Value Driven and Expertise — provide the cultural foundation for how its team operates internally and engages with customers and channel partners.

He emphasized that culture and strategy are closely connected. By aligning teams around common values and empowering employees to live them every day, he said MotoRad creates a foundation for continuous improvement — reflecting his philosophy that when an organization gets better, it gets bigger.
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