Cover of Episode 4 | Sowmya Krishnamurthy

Episode 4 | Sowmya Krishnamurthy

Episode 4 | Sowmya Krishnamurthy

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Ep 4 | Sowmya Krishnamurthy

In this episode of Uncommon Naledge, Dr. Jabari Evans talks with Sowmya Krishnamurthy, a journalist and author. The discussion centers on Sowmya's forthcoming book, The Blueprint: Inside the Business of Roc-A-Fella Records, which reframes Roc-A-Fella Records not merely as a rap label but as a legitimate startup and business case study. The conversation explores the entrepreneurial foundations of the label, the roles of its three founders — Jay-Z, Dame Dash, and Biggs — and the broader cultural and economic significance of hip-hop as an industry.

Uncommon Naledge is hosted by Dr. Jabari Evans and edited and produced by Ava Strauss.

Follow @naledgesince82 on Twitter and Instagram.

Original music for introduction and outro produced by Michael "Double 0" Aguilar.

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