Episode 2 | Grey Vick | Grey Outdoor
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Episode 2 | Grey Vick | Grey Outdoor
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Summary
Grey Vick built one of the Carolinas' largest independent billboard companies from the ground up — 770+ faces, 50+ digitals — starting in 2007 with used utility poles, renegotiated loans, and bigger companies telling him he wouldn't make it. Neil and Grey trade war stories from the financial crisis, debate the real economics of easements vs. leases, and get into why long-term branding on a billboard works the way compound interest does. A builder who never sold out and a serial developer who's flipped seven companies talk straight about what this business actually takes — and why neither of them can quit the rush of watching a pole go in the ground.
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