Episode 191: Blogging Can Help You Get Other Media Inquiries
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Episode 191: Blogging Can Help You Get Other Media Inquiries
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Summary
In this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two people to reach out for features. I also tackle the biggest blocks I hear, like no time, no capacity, or not feeling like a good writer, and explain why you're already educating patients every day and just need to write it down.
What I Talked About
- How a body of work on your website gets you found by journalists and larger publications
- A client story: blog posts that led to two feature requests
- Making your posts personal, not generic
- Common blocks: no time, no capacity, "blogging is dead"
- Why you don't need to be a "good writer" to start
- My Monday Minute journey to 100 newsletters
- Blogging as written patient education
- Blog vs. social media for brick-and-mortar and online businesses
- Why I recommend two blog posts a month
- Blogging as a long-term investment
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram
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