Summary

In this episode, I'm breaking down why I don't recommend running discounted eval ads for cash-based PT clinics. The discounted first session approach pulls in the wrong patients, creates a price transparency problem, and honestly mirrors the kind of healthcare experience most cash-based owners say they left behind. You'll hear my take on the goal of a Meta ad and how it isn't to sell a cheap eval, what happens when you pitch a full-price package after a discounted first visit, and why locking people into a landing page takes away their ability to make an informed healthcare decision. You don't have to discount your services to make ads work, and I'll tell you exactly what to do instead.

What I Talked About

• Personal updates: pottery class, finishing Yesteryear, reading The Wedding People
• Being at max capacity and why I'm scheduling clients into the new year
• My Brick app auto-schedule and why I love having hard stops on work access
• What the actual goal of a Meta ad is, and what it isn't
• Why a discounted eval pulls in the wrong people and creates a transparency problem
• The disconnect between a discounted first session and then pitching a full-price package
• Why locking people into a landing page takes away their ability to make an informed decision
• What to do instead: awareness-focused ads, transparent pricing, and letting clients come to you ready

Links I Mention

• My Amazon storefront (full camera, lighting setup, mic)
• Kajabi — affiliate link for 3 months for $99
• Descript (transcription and captions)
• The LextroMind (mentorship program with Shante — enrollment opens end of year)

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram