Cover of Episode 186: Meta Ads for Brick-and-Mortar Practices & What They're Actually For

Episode 186: Meta Ads for Brick-and-Mortar Practices & What They're Actually For

Episode 186: Meta Ads for Brick-and-Mortar Practices & What They're Actually For

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Summary

In this episode, I'm sharing my honest take on Meta ads (Facebook and Instagram) for brick-and-mortar practices. I break down why I don't believe Meta ads alone can fill your schedule, what they're actually useful for, and the order of marketing operations I recommend. I also share a quick life and business update, including that I'm nearly booked out for large projects through the end of the year.


What I Talked About

  • Why word-of-mouth and SEO should come before paid ads
  • Google Ads vs. Meta Ads for brick-and-mortar clinics
  • Why Meta ads are interruption marketing, not intent-based
  • The real purpose of Meta ads: brand and service awareness
  • How multiple marketing channels work together to actually fill your schedule


Work with me + learn more!

  • Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
  • Check out my website: Lex Lancaster Creative Co.
  • Connect with me on Instagram
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