Episode 186: Meta Ads for Brick-and-Mortar Practices & What They're Actually For
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Summary
In this episode, I'm sharing my honest take on Meta ads (Facebook and Instagram) for brick-and-mortar practices. I break down why I don't believe Meta ads alone can fill your schedule, what they're actually useful for, and the order of marketing operations I recommend. I also share a quick life and business update, including that I'm nearly booked out for large projects through the end of the year.
What I Talked About
- Why word-of-mouth and SEO should come before paid ads
- Google Ads vs. Meta Ads for brick-and-mortar clinics
- Why Meta ads are interruption marketing, not intent-based
- The real purpose of Meta ads: brand and service awareness
- How multiple marketing channels work together to actually fill your schedule
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram
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