Ep 54: Your Apartment Is Being Googled Less — So How Are Renters Finding You?
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Ep 54: Your Apartment Is Being Googled Less — So How Are Renters Finding You?
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Google is still important—but it's no longer the only place renters are discovering apartment communities.
In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills explore how the renter journey is evolving beyond traditional Google searches into a much broader digital ecosystem that includes AI, social media, Google Maps, reviews, ILSs, and property websites.
As search behavior becomes more fragmented, multifamily marketers need to rethink how they measure visibility and ensure their communities can be discovered wherever renters begin their search.
You'll learn:
- Why renters are relying less on traditional Google searches
- How AI, social media, Google Maps, reviews, and ILSs now shape the renter journey
- What "zero-click" searches mean for apartment marketing
- Why rankings alone no longer guarantee visibility
- How to build a strong multifamily digital ecosystem across every platform
- Simple searches every marketer should perform to evaluate their property's visibility
- Why consistency across your website, Google Business Profile, reviews, and ILS listings matters more than ever
To suggest a topic, get in touch!
For more multifamily marketing help, connect with us at Resident360.
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