Cover of Ep 223. SEO Is Dead: How AI Mode and Voice Search Changed the Game with Phil Risher

Ep 223. SEO Is Dead: How AI Mode and Voice Search Changed the Game with Phil Risher

Ep 223. SEO Is Dead: How AI Mode and Voice Search Changed the Game with Phil Risher

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Erica interviews Phil Risher, a business growth consultant and former Enterprise manager. The discussion centers on the evolution of local service business marketing, emphasizing the critical shift from traditional keyword SEO and yellow pages to AI search and conversational search engines like Gemini and ChatGPT. Risher shares strategies for scaling beyond the initial $300,000 revenue plateau, stressing the importance of systematization, implementing a strict five-rung replacement ladder (hiring an admin before technicians), and mastering sales metrics like booking and close rates. The conversation also explores utilizing AI-driven tools to automate workflows, capture customer intent through call transcripts, and streamline B2B referral partnerships to maximize marketing return on ad spend. Comments and Questions are welcome. Send to: thescooppodcast22@gmail.com 🔊 Listen on Spotify: https://bit.ly/45o3Esn Apple Podcasts: https://bit.ly/3tnEi0g YouTube: https://bit.ly/48Ggdlx We appreciate your support for the podcast, and if you're interested in financially backing us, please consider using our affiliate links for the tools and systems we use in our business. By signing up through these links, we earn a commission. Jobber is our main sponsor. Your support of Jobber helps keep this show going. Running a small business can feel like juggling a dozen balls at once, leaving entrepreneurs like myself, Erica Krupin of Kroopin's Poopin Scoopin, overwhelmed and stressed. However, with Jobber CRM, those chaotic days become a thing of the past. Jobber streamlines scheduling, routing, task management, invoicing, payment collection, and customer communications all in one place, providing a seamless solution for small business owners. Imagine the relief of effortlessly managing appointments and routes, staying on top of tasks, and sending out invoices with just a few clicks. Not to mention the joy of receiving timely payments and maintaining open lines of communication with valued customers. With Jobber, the weight of running a business is lifted, allowing entrepreneurs to focus on what truly matters: providing top-notch service and growing their business with confidence. ✅ Jobber Try Jobber free and save 35% on your first 3 months 🛠️ She Built That https://www.skool.com/she-built-that/about?ref=87d9adba458a4889bfeb05bde0003f4a 💩 Pooper Scoop Millionaire https://www.skool.com/poop-scoop-millionaire/about?ref=87d9adba458a4889bfeb05bde0003f4a 🎟️ Scoop Con 2026 October 2–3 in Dallas, TX - https://scoopcon.com/ ☎️ QUO The shared business phone and inbox that gives your team one place for every call, text, and customer. https://get.quo.com/kroopin ⭐ Review Harvest https://onboarding.reviewharvest.com/?ref=Kroopin 🛒 Amazon Store https://amzn.to/46OBtDN Connect with Erica 📺 YouTube Subscribe to Kroopin's Poopin' Scoopin': https://www.youtube.com/c/Kroopin%E2%80%99sPoopinScoopin 📸 Personal Instagram https://www.instagram.com/erica_krupin/ 📸 Business Instagram Follow Kroopin's Poopin Scoopin: https://www.instagram.com/kroopins_poopin_scoopin/ 🕞 TikTok Connect with Erica on TikTok: https://www.tiktok.com/@kroopinspoopinscoopin
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