Ep. 154: Shiv Narayanan, How To SaaS | The AI Visibility Imperative and Driving Pipeline From Search
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Ep. 154: Shiv Narayanan, How To SaaS | The AI Visibility Imperative and Driving Pipeline From Search
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Summary
On this episode, Shiv Narayanan, Founder & CEO at How To SaaS, explains how AI platforms have changed the way buyers research and make purchase decisions, why being invisible to AI is a business continuity risk and what you can do about it.
Learn how platforms decide which vendors make a buyer's shortlist, why gated content works against you and why what customers say about you carries more weight than what you say yourself. Then hear how to measure your current visibility, find the gaps competitors are filling and build a roadmap that ties visibility to pipeline.
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