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Episode 190: Liz Allan and Sara Sloman – Electric Evolution final episode; A Journey of Conversation, Openness and Connection.

What started as a journey to understand electrification and the transition to electric vehicles became something much more meaningful. Through honest conversations, openness, and genuine curiosity, the podcast grew into a space where people could share who they are, why they do what they do, and the role they play in shaping the future.

In this final episode, Liz Allan is joined by Sara Sloman, Global Partnerships Director at Paythru, to reflect on that journey. Together, they explore how the sector has evolved, the importance of people behind the technology, and what it takes to build trust, connection, and progress across the industry.

Liz also shares her personal reflections on starting the podcast, the learning curve along the way, and how the experience has shaped both her work and perspective.

This episode is a thank you, a reflection, and a celebration of everything Electric Evolution has become.

Quote of the Episode:
"You've created something that gave people the space to be themselves, and that's what made it so powerful.” Sara Sloman

About the Host:
Liz Allan is the Managing Director of Full Circle CI and ChargeWise CX, and host of the Electric Evolution Podcast.

With a background in continuous improvement since 1997, Liz has worked across sectors, including healthcare and electrification, helping organisations better understand the customer journey, improve operational performance, and build trust with the people they serve.

Through Electric Evolution, she created a platform centred on conversation, curiosity, and openness, bringing together voices from across the sector to explore the people, behaviours, and experiences shaping the transition.

Sara Sloman Bio:
Sara Sloman is Global Partnerships Director at Paythru and a well-respected voice within the EV sector. With over 20 years of experience across both hardware and software, she brings a strong understanding of how infrastructure, payments, and customer experience come together.

Alongside her role at Paythru, Sara is involved in a range of initiatives across the EV ecosystem, including advisory work to support accurate energy delivery and projects to enable accessible home charging. She is also Director of the EV Café, a widely recognised community that connects people across the industry.

Sara Sloman Links:
Sara's LinkedIn: https://www.linkedin.com/in/sara-sloman-4a3b2711
Paythru Website: https://paythru.com

Support the show

If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

Click the link below to find out how to add a review on Apple or Spotify
https://bit.ly/4dtiMJK

The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard.

Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts

Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast

We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.

Episode 189: Liz Allan and Victoria Hutton – Rethinking EV Marketing, Customer Behaviour and Brand Loyalty.

Liz Allan is joined by Victoria Hutton, a fractional Chief Marketing Officer with a fascinating background spanning global brands, digital strategy, and the rapidly evolving electric vehicle sector.

The conversation explores how EV marketing is shifting as adoption grows, and why understanding real customer behaviour is more important than ever. Victoria shares her journey from working with global brands to shaping marketing strategies in the EV space, and how data, curiosity, and fresh thinking have guided her approach.

Together, Liz and Victoria discuss the changing nature of brand loyalty, the challenges businesses face in balancing long-term strategy with the need to react quickly to market shifts, and the increasing role of AI in marketing. They also explore the importance of connecting marketing to real-life experiences, particularly regarding EV charging, cost understanding, and customer expectations.

Quote of the Episode:
“The brand loyalty is not to the brand itself. It’s to the experience you have with the people behind it.” Victoria Hutton

Victoria Hutton Bio:
Victoria Hutton is a fractional Chief Marketing Officer specialising in growth, strategy, and digital marketing within the electric vehicle sector. Originally from Moscow, she rebuilt her marketing career in the UK, working across a diverse range of industries before moving into the automotive industry.

Her experience includes working with global brands such as Polestar, where she helped shape marketing strategies during a pivotal stage of EV adoption, as well as leading digital transformation and customer growth initiatives within the EV charging sector. Victoria now works with businesses on a consultancy basis, helping them navigate market entry, improve customer engagement, and drive sustainable growth through data-led decision making.

Victoria Hutton Links:
Website: https://www.vhutton.com
LinkedIn: https://www.linkedin.com/in/victoria-hutton

Support the show

If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

Click the link below to find out how to add a review on Apple or Spotify
https://bit.ly/4dtiMJK

The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard.

Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts

Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast

We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.

Episode 188: Liz Allan and Tom Riley - Truth, Transparency and the EV Industry.

Liz Allan is joined by Tom Riley, founder of The Fast Charge, for a candid and thought-provoking conversation about the realities of the EV and EV-charging sectors.

Tom shares his perspective on the importance of transparency within the industry, drawing on his experience uncovering stories that challenge the narrative around electric vehicles, infrastructure, and policy. Together, they explore the gap between perception and reality, from public charging challenges and accessibility issues to the role of media, messaging, and trust.

They also reflect on the broader policy landscape, including EV incentives, data transparency, and the complexities of regulation as the UK works towards net zero.

Importantly, Tom also shares his personal journey navigating a serious health diagnosis while continuing to build and grow The Fast Charge. His story brings a powerful perspective on resilience, purpose, and the risks worth taking, both personally and professionally.

Quote of the Episode:
"If it sounds too good to be true, it probably is." Tom Riley

Tom Riley Bio:
Tom Riley is the founder and editor of The Fast Charge, an independent newsletter focused on the electric vehicle and charging infrastructure sector. With a background in government communications, including roles within HMRC and involvement in major national initiatives, Tom brings a sharp, investigative lens to the industry. His work often explores transparency, policy, and the realities behind EV adoption, making him a respected and distinctive voice in the space.

Tom Riley Links:
Brain Cancer Justice Campaign: https://www.braincancerjustice.org
The Fast Charge Newsletter: https://www.fastcharge.email
LinkedIn: https://www.linkedin.com/in/tom-riley-comms

Support the show

If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

Click the link below to find out how to add a review on Apple or Spotify
https://bit.ly/4dtiMJK

The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard.

Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts

Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast