Who’s your best client?

The one who pays you the most?

The one who’s been with you the longest?

The one with the biggest contract?

Maybe.

But revenue only tells you what a client pays you. It doesn’t tell you what it costs you to earn that money.

In EP184 of The 3Bz Podcast, I’m looking at client profitability and why the client you think is brilliant for your business might look very different once you factor in the time, additional work, chasing, meetings, rework and support involved.

We’re talking about:

• Why your highest-paying client isn’t automatically your most profitable
• The hidden time surrounding client work
• How scope creep quietly changes profitability
• Long-standing clients and legacy pricing
• The clients who look great on the sales report but drain your capacity
• Client concentration risk
• The question that can completely change how you look at your client list

And no, this isn’t an instruction to sack every client who sends an annoying email. 😂

It’s about knowing which clients are genuinely good for your business so you can make better decisions about pricing, capacity and growth.

🎧 Listen to EP184 now wherever you get your podcasts.

If you’re running an established business but don’t know which clients or services are actually making you money, book a call with A B C S UK™

Because your business deserves better.