E17: The Self-Serve Revolution: “Internalising Research”
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E17: The Self-Serve Revolution: “Internalising Research”
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Summary
QualsTalks is out: The Self-Serve Revolution — internalising research.
More teams are bringing research in-house. We talk about what that fixes, what it breaks, where agencies still matter—and why AI won’t replace researchers, but it will replace research busywork (manual tagging, repetitive synthesis).
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